SnappSearch Wins MediaPost 2018 Online Media Marketing OMMA Award in Real Estate Category
Digital Innovation Delivers Unprecedented Features inside Display Advertising for William Pitt - Julia B. Fee Sotheby's International Realty.
NEW YORK, Oct. 25, 2018 /PRNewswire-PRWeb/ -- Inoventiv Canada Corp announced today that their disruptive, unique digital advertising technology SnappSearch, won the MediaPost 2018 Online Marketing Media and Advertising (OMMA) Award in the House /Home category for William Pitt - Julia B. Fee Sotheby's International Realty.
SnappSearch had its placement on the New York Times.
For over 12 years, the OMMA Awards has been honoring the best innovators, agencies and advertisers who push the potential for digital advertising. This year, our "Real Estate" campaign for William Pitt - Julia B. Fee Sotheby's International Realty, SnappSearch took home the award for best Online Marketing.
SnappSearch "Unique Inventory Search" allows viewers to search real time content such as real estate listings, auto lot inventory, insurance quotes, hotel room availability, videos, photos and extras and enables viewers to view their search results, including live pricing inside the ad unit. SnappSearch also delivers social sharing to fans. This feature enables viewers to select a result from their search and share it with their friends on all social media platforms.
In 2018, we partnered with William Pitt - Julia B. Fee Sotheby's International Realty and incorporated a video module designed to promote engagement with prospective clients and developed an interactive billboard ad unit with a property search engine for realtor William Pitt - Julia B. Fee Sotheby's International Realty. The platform allows users to search all company listings from the top of NYTimes.com/real estate and then see properties that meet their criteria, complete with contact details so users can connect directly with agents.
"We are excited and honored to be a part of the OMMA award in partnership with SnappSearch. We take great pride in the way our properties are presented and we were able to achieve an innovative ad unit that combines a compelling visual that is easy to use for our consumers" said Monique Rafferty, Director of Marketing, William Pitt - Julia B. Fee Sotheby's International Realty. "We are always striving to deliver the best and we were able to do so with SnappSearch".
Continued Monique… "SnappSearch technology has been an ideal partner to enhance the digital real estate experience thanks to its commitment and vision for the future of the on-line digital advertising. Launching SnappSearch has provided important consumer options to maximize the consumer digital experience for the William Pitt - Julia B. Fee Sotheby's International Realty home buyers'. With SnappSearch we have significantly reduced production costs and time to market, providing better lead generation, real-time consumer search and listing view insights"
In making the announcement, John Marshall, SnappSearch President and Founder said, "We are very proud to receive this recognition from MediaPost. Not only does it recognize a new technology that can significantly impact the future of internet marketing, it acknowledges that our product delivered results for our clients. We are privileged and honored to work with William Pitt - Julia B. Fee Sotheby's International Realty to develop a product that helps them build market share and be relevant and responsive to the high-end luxury real estate market.
"The launch of SnappSearch is an exciting innovation that enhances the way people engage and consume advertising"
About OMMA Awards
The OMMA Awards were created in 2004 to honor innovators, agencies and advertisers that push the potential of digital advertising. OMMA stands for Online Marketing Media and Advertising and have honored the best campaigns in the industry for more than 12 years.
About MediaPost
For over 20 years, MediaPost Communications (http://www.mediapost.com/) has been and is at the forefront of the ever-changing digital marketplace. It is the largest and most influential media, marketing and advertising site providing news, blogs, and directories to help our community of more than 150,000 members better plan and buy both traditional and online advertising.
About William Pitt - Julia B. Fee Sotheby's International Realty
Founded in 1949, William Pitt - Julia B. Fee Sotheby's International Realty manages a $4.2-billion portfolio with more than 1,000 sales associates in 27 brokerages spanning Connecticut, Massachusetts, and Westchester County, New York. William Pitt - Julia B. Fee Sotheby's International Realty is one of the largest Sotheby's International Realty(R) affiliates globally and the 34th-largest real estate company by sales volume in the United States. For more information, visit the website williampitt.com. Sotheby's International Realty's worldwide network includes 960 offices throughout 72 countries and territories on six continents.
About SnappSearch
SnappSearch is a ground-breaking, patented web display ad format that was developed by Inoventiv Canada Corp for user engagement, relevant content, ROI and personalization. SnappSearch is a disruptive technology because it allows users to interact more intimately with ads by providing real-time search functionality for inventory and brand inquiries without being interrupted and taken away from the web-page hosting the ad unit. The result is higher engagement, more relevant content and personal insight into each user with unprecedented measurement.
Contact: John Marshall
905 921 5147
john.marshall(at)snappsearch.com
SOURCE SnappSearch
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