AUSTIN, Texas (PRWEB) September 25, 2018 -- The world is definitely a smaller place because of the internet. Anyone can reach out to (practically) anyone else these days, which opens up the opportunity for people, and brands, to get their content out and spread their message further than ever. It also offers the opportunity to become even more profitable.
However, global marketing isn’t always easy. There are cultural and language differences that can pose major challenges, and while tools like Google translate are helpful, to communicate truly effectively with people and get a message across accurately and effectively, one has to look beyond simple copy-and-paste solutions.
In a new episode of Magnificent Marketing's podcast, Nancy Hernon - an expert in the translation industry - presents four key strategies for speaking to a global audience.
Hernon has helped major corporations over the last 20 years with their translation needs, providing a global voice to her clients across multiple industries. She helps them launch new products and websites, and oversees the translation of technical, branding, and advertising content, in addition to legal contracts. Over the past decade, she started G3 Translate in order to focus more on communications and market research.
Hernon's understanding of global audiences, and translation as a whole has helped her clients adapt to and overcome cultural and language barriers, and her insight can help any company make a smooth transition from national to international marketing.
In this podcast episode, Hernon discusses the following:
- The significance of correctly speaking and translating for a global market
- Offensive vs. non-offensive marketing (and how to avoid the former)
- Understanding the audience and market
- The importance of ensuring the translator understands the product or services being marketed
- Why native speakers are the best translators
- Messaging that goes beyond words
- The true importance of a quality translator
- And more!
Every company is a part of a global economy, and sales aren’t limited just to what can be sold in the U.S. There is unlimited income potential from foreign markets, and it all starts with reaching the right audience, with the right messaging.
This is an episode of Magnificent's marketing podcast. Find it, with an accompanying blog, on Magnificent's website, or by clicking here.
About Magnificent Marketing:
Magnificent Marketing is your full-service content marketing agency that will take care of all your marketing needs so that you can concentrate on the core duties needed to manage and grow your business.
Their objective is to generate leads that turn into customers while focusing on expanding the visibility of your company and brand, and positioning you to be "top of mind" for future potential clients.
In order to achieve this, they draw on their experience and belief that a mixture of traditional marketing techniques combined with modern marketing tools will yield the best results. In other words, they blend old and new school marketing to create the best school of thought.
About Nancy Hernon:
Those interested in introducing their brand to the world market should make sure to follow Nancy Hernon for more translation tips. She can be found on Twitter, Facebook, and LinkedIn, as well as her website, G3Translate.com.
David Reimherr, Magnificent Marketing, http://www.magnificent.com/, +1 (512) 777-9539, [email protected]
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