THE HOTH Releases New Strategy Guide for Implementing Video Content for a Boost in SEO Results
The HOTH releases a brand new Video Content Guide to help teach businesses how to further improve their SEO techniques.
ST. PETERSBURG, Fla., Dec. 10, 2019 /PRNewswire-PRWeb/ -- Leading SEO agency The HOTH is excited to announce the release of its new video content guide. The guide was created to help teach businesses about the main benefits of video content and its strong impact on SEO rankings. It also offers insider tips for successfully implementing video into a company's digital marketing strategy.
The guide offers insight into how video works to improve Google rankings and organic website traffic. Businesses that offer engaging video content on a website experience better dwell time. This means website viewers are spending more time on these websites, rather than bouncing back to search results pages.
Ryan Stempski, an SEO strategist at THE HOTH states, "Websites with a variety of valuable media content tend to be favored by Google. An effective content strategy should include text, images, and most importantly, video. Video continues to dominate the digital marketing world because it's more memorable for viewers and creates better engagement. Offering this style of content diversity helps businesses compete in the digital world."
The guide further dives into the details of how video works to improve the page quality of a website. Websites that only offer text often get outranked by businesses with sites that offer multiple media content. Video content also gains a business more backlinking opportunities for their website, improving SEO rankings.
The guide also focuses on the significance of quality video content to best capture the audience's attention. Tyler McMurray, a content creator at THE HOTH says, "A video should be informing and entertaining its audience for the entire duration of the video. Offering quality video content like this adds more value to a website. Viewers click on a website because they are seeking information. Video content offers viewers a chance to learn something new in a creative way. It's beneficial for both the company and the potential client."
Within the guide, readers can learn insider tips to produce the best video content for their brand. It explains how to use video to further enhance popular website pages and blog content. Consistently uploading fresh content also appeals to Google. Adding new blog posts and videos is an effective way to improve SEO rankings.
Another helpful resource of the guide is a better knowledge of hosting new video content on other platforms, like Youtube. These channels help to reach new target audiences and also provide additional backlinks for a website. There are even opportunities to optimize videos for better SEO, like titles, tags, descriptions, and keywords.
With videos being so beneficial for a company's SEO strategy, many companies are outsourcing video content services. To further support these businesses, THE HOTH offers a range of professional video production services to clients. This includes writing, shooting, and editing video content for a variety of niches. These services help businesses to better master the implementation of SEO-friendly video content into their digital marketing strategies.
About The HOTH: The HOTH is a scalable, reseller-friendly SEO company based out of St. Petersburg, Florida. The company offers a wide variety of SEO and digital marketing services such as guest posts, on-page SEO, and more.
SOURCE The HOTH
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