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Tempe Branding Agency Releases First Accounting Industry Brand Index
  • USA - English


News provided by

Resound

May 10, 2023, 14:00 ET

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PHOENIX (PRWEB) May 10, 2023 -- Branding agency Resound has released it’s first annual accounting industry branding report - the 2023 Remarkabrand Index for Accounting Firms - which focuses on indexing firms’ brand differentiation based on logo, tagline, colors and other brand idenity factors.

Over the past 6 months, Resound gathered publicly accessible data and assessed the industry's differentiation from a brand identity standpoint. Resound assessed nearly 1500 accounting firms, across 40 data points including naming convention, logo design, colors, fonts, and taglines, culminating in differentiation index score.

According to Mike Jones, founder and CEO of Resound, the index reveals correlations between brand overall quality, and how the highest-quality brands use acronyms, taglines, color, SEO domain authority and industry awards, among other data points.

“When brands blend into their industry, they give up an advantage,” said Jones. “Accounting firms can now start to understand their position and ways of differentiating their authentic brand from the rest of the industry.”

The report was made public at The Association of Accounting Marketers Summit, May 8–10, where Jones hoped to encourage members to show value to clients without looking exactly the same.

Accounting marketers have also expressed interest in the new index.

“Everyone knows brand drives revenue, recruiting and retention, but until now, brand quality has been difficult to quantify. We hope this index will give firms direction in how to increase the value of their brands. The Remarkabrand Index could be the catalyst our industry needs to take our brands to the next level.” – Caitlin Tiemeyer, Senior Marketing and Growth Specialist, Forge

The report can be accessed at https://resoundcreative.com/remarkabrand-index-for-accounting-firms/

Resound helps B2B companies develop their unique brand and bring their compelling story to market. Operating out of Tempe, AZ since 2009, Resound believes every brand is remarkable and can share its authentic story with the world if it speaks with its distinct voice. With strategy, design, and content marketing services, Resound guides its clients’ brands for long-term growth and resonance with their customers. You can find more information at http://www.resoundcreative.com.

Chris Stadler, Resound, http://www.resoundcreative.com, 1 5412246478, [email protected]

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