The Crown Royal Sponsored HBCU Love Tour Launches In Support of The National Black College Alumni Hall of Fame Foundation
A Media Partnership With iOne Digital The Leading Multicultural Platform For Brands
DALLAS, Sept. 28, 2018 /PRNewswire-PRWeb/ -- Crown Royal, the world's best-selling Canadian whisky, is pleased to announce the launch of its HBCU Love Tour which supports initiatives for the National Black College Alumni Hall of Fame Foundation. The tour's first stop, the Cotton Bowl State Fair Classic in Dallas, is set for Saturday, Sept. 29, 2018.
Throughout the event, Crown Royal brand ambassadors will encourage attendees of legal drinking age to give 'HBCU Love' via the foundation's Facebook page. One Solution, the branded solution division of Urban One broadcasting media company, will facilitate a 21+ tailgate HBCU Love Lounge experience that will include a live DJ, a custom hoodie heat press, meet and greet with comedians Joe Torry and Reginald Ballard (Bruh Man from the 90s hit series, "Martin"), among other activities. Torry is a 2001 inductee into the National Black College Alumni Hall of Fame.
To keep consumers engaged this fall, an HBCU Love-focused :30 video which will highlight the year's HBCU campus tours will air on TV One, a subsidiary TV network of Radio One and iOne Digital. Coverage of the event will also be live on iOne Digital's Global Grind "HBCU Love" landing page. iOne Digital, the leading multicultural platform for brands, and One Solution will serve as the official media partners for Crown Royal's HBCU Love Tour.
ABOUT CROWN ROYAL
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant flavor and gift-worthy presentation reflect its regal origins – it is considered the epitome of Canadian whisky. For more information, visit http://www.crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.
ABOUT iONE DIGITAL
iOne Digital is the dominant digital media platform for brands to reach Urban Enthusiasts. A division of Urban One, Inc., it reaches 25MM+ monthly digital consumers across a network of online destinations inclusive of its core brands — CASSIUS (Millennial Lifestyle & Culture), GlobalGrind (Millennial Pop Culture), HelloBeautiful (Women's Lifestyle) and NewsOne (News/Affluent) — as well as other Urban One owned and operated properties and affiliates. iOne Digital was launched in 2008 by Urban One, Inc. to complement its existing portfolio of media companies targeting Black Americans. Since then, its news, entertainment, video, and lifestyle content has driven its growth. Across digital, radio and television properties, we are the largest and only fully integrated urban media company in the world. For more information, visit http://www.ionedigital.com.
SOURCE iOne Digital
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