The Famous Grouse Launches Bourbon and Ruby Cask In U.S. Market
New Expression Series Focuses On The Quality And Impact Of Oak Casks
NEW YORK, Oct. 29, 2018 /PRNewswire-PRWeb/ -- The Famous Grouse is pleased to announce the launch of their Cask Series, a new range of blended whiskies inspired by the impact that oak casks have on the flavor and development of whisky. The Cask Series is designed to showcase a variety of flavors and appeal to a wide range of consumers.
The Famous Grouse Bourbon Cask and Ruby Cask are the first two expressions available in the United States. The blends are the creation of their Master Blender, Kirsteen Campbell, with help from their Master of Wood, Stuart MacPherson. Campbell, who is the Famous Grouse's first and only female Master Blender, explains, "This is a very exciting moment for The Famous Grouse team as we showcase the impact of wood on the flavor of Scotland's most loved whisky. The quality of our wood plays an integral part in bringing our products to life. Each cask is unique, bringing something new and different to the spirit."
The predominance of American oak, including first fill bourbon casks, lends delicious caramel and vanilla notes to the Bourbon Cask blend. For the Ruby Cask, the Famous Grouse blend has been rested in specially selected casks seasoned with Port to add a layer of rich fruitcake sweetness. Master of Wood, Stuart MacPherson, said, "When you compromise on the wood, you compromise on the whisky, so we control the process from the planting of the wood, to the construction of the casks, and finally the seasoning. It's wonderful to be able to highlight how much casks contribute to the finished character of the whisky through this new range."
Like its parent blend, the whiskies within The Famous Grouse Cask Series can be enjoyed neat, with a dash of water or in classic cocktails to bring the flavors to life.
The Famous Grouse Bourbon Cask and Ruby Cask are now available nationwide for a suggested retail price of $34.99.
About The Famous Grouse
The Famous Grouse is the number one whisky in the UK and number five standard blended whisky worldwide according to the IWSR, 2017. Founded by Matthew Gloag in 1897, The Famous Grouse is the best-selling whisky in Scotland, and exported to over 100 countries.
The Famous Grouse is imported by Edrington, who owns some of the leading Scotch whisky and rum brands in the world, including The Macallan, The Famous Grouse, Highland Park, Cutty Sark, The Glenrothes, Brugal and Snow Leopard Vodka. Edrington Americas added Tequila Partida to its portfolio in 2016. Edrington Americas is headquartered in New York, NY with regional offices in Chicago, Miami and Orange County.
SOURCE The Famous Grouse
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