The NPD Group Announces Winners of US Denim Retail Performance Awards
The top-sellers in key denim categories in 2021
PORT WASHINGTON, N.Y., April 21, 2022 /PRNewswire-PRWeb/ -- The NPD Group today announced the winners of its inaugural Denim Retail Performance Awards. The awards acknowledge top-performing brands in key areas of the jeans market, based on U.S. sales revenue in 2021, including Levi's, AG, Amiri, Brunello Cucinelli, and Gloria Vanderbilt.
With consumers feeling more comfortable venturing back into offices and other social settings, pent-up demand for jeans began to reveal itself in sales trends. Jeans generated $18.4 billion in U.S. sales in 2021, an increase of 36% over the prior year, and a 9% increase over 2019, based on Consumer Tracking Service data from NPD. Sales grew across all wearers, with women's jeans up 9% and men's up 12%, versus 2019.
"Jeans were among the first clothing items to rebound after 2020, as consumers sought a wardrobe refresh and craved the latest fashion trends to make their debut back into public life," said Susan Merrill, president of fashion apparel for NPD. "Offering a variety of styles and options catering to consumers' demands for comfortable clothing that can be dressed up or down, jeans manufacturers continue to be leaders in innovation. In this spirit, we are thrilled to recognize companies that are exciting customers and contributing to the denim category's success. Congratulations to all the winners!"
Listed below are the winners of the NPD U.S. Denim Retail Performance Awards, based on Retail Tracking Service sales revenue data from NPD for 2021:
#1 Selling Jeans Brand in the U.S.: Levi's
#1 Selling Jeans Brand in the U.S. Priced $100 and Higher: AG
#1 Selling Women's Plus-size Jeans Brand in the U.S.: Gloria Vanderbilt
#1 Selling Men's Luxury Jeans Brand in the U.S.: Amiri
#1 Selling Women's Luxury Jeans Brand in the U.S.: Brunello Cucinelli
About The NPD Group
NPD is a global market information company offering data, industry expertise, and prescriptive analytics to help our clients understand today's retail landscape and prepare for the future. Over 2,000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar, e-commerce, and B2B. We have services in 19 countries worldwide, with operations spanning the Americas, Europe, and APAC. Practice areas include apparel, appliances, automotive, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, foodservice, footwear, home, home improvement, juvenile products, media entertainment, mobile, office supplies, retail, sports, toys, and video games. For more information, visit npd.com. Follow us on Twitter: @npdgroup.
Media Contact
MARISSA GUYDUY, The NPD Group, 5166252203, [email protected]
SOURCE The NPD Group
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