Transforming Market Norms: Kristen Luke’s “Uncomparable” Empowers Financial Advisors to Finally Stand Out
SAN DIEGO (PRWEB) July 25, 2023 -- Kristen Luke—financial advisor marketing expert and President of Kaleido Creative Studio—is thrilled to unveil her new book: “Uncomparable: The Financial Advisor’s Guide to Standing Out Through Niche Marketing.”
A strategic approach to financial services marketing, Luke's new book is now available across all online retailers and can be requested at both local and national bookstores.
Having carved a successful career in enabling independent financial advisors to secure their expert niche status, Luke now channels her extensive industry experience in “Uncomparable” to challenge established norms and motivate financial advisors to redefine their market position.
“The book challenges the traditional notion of striving to be the ‘best’ in the financial services industry,” Luke said. Instead, she encourages financial advisors to become “uncomparable” by owning a niche and becoming an expert in solving one problem for one type of client.
Through a refreshing perspective and actionable steps, “Uncomparable” helps financial advisors stand out in a crowded marketplace and establish themselves as experts in their area of specialty.
The book offers practical advice for identifying a niche, building a business model, and meeting the unique needs of an advisor’s chosen clientele. It outlines the six components of the Uncomparable Framework and provides a comprehensive three-year plan for launching a niche.
“This book is an invitation to financial advisors to redefine their space in the market. The journey to becoming 'uncomparable' is transformative, and the book provides advisors with a clear roadmap to differentiate themselves and stand out,” Luke said.
For more information, visit https://onniche.com/book.
About Kristen Luke
Kristen is a marketing strategist who excels in defining the ideal niche for each advisor and developing a marketing strategy that attracts their target audience. She guides advisors through the process of identifying their areas of expertise and crafting a unique value proposition that resonates with their niche. Kristen's expertise in niche marketing and strategic planning is critical in guiding advisors to succeed in their marketing efforts to become “uncomparable” in their market.
About Kaleido Creative Studio
Kaleido Creative Studio is a marketing consulting firm that specializes in helping Registered Investment Advisors and their employees differentiate themselves through niche marketing. The company’s president, Kristen Luke, is a leading authority in niche marketing for financial advisors and has extensive experience in helping professionals position themselves as experts in their field. For more information, visit kaleidocreative.com or follow us on LinkedIn.
Kristen Luke, Kaleido Creative Studio, https://www.kaleidocreative.com/, 1 619-546-5500, [email protected]
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