UniConsent Consent Management Platform by Transfon Released the CCPA Compliance Solution for Publishers
UniConsent (https://www.uniconsent.com) a privacy compliance product in Transfon Suite for Publisher started to provide the CCPA/COPPA compliance solutions for digital publishers after IAB tech lab released the final version of CCPA U.S. Privacy Technical Specifications on November 18, 2019.
LONDON, Dec. 3, 2019 /PRNewswire-PRWeb/ -- UniConsent (https://www.uniconsent.com) a privacy compliance product in Transfon Suite for Publisher started to provide the CCPA / COPPA compliance solutions for the global digital publishers after IAB tech lab released the final version of CCPA U.S. Privacy Technical Specifications on November 18, 2019.
UniConsent one of the first widely available implementations of IAB Europe's GDPR Transparency & Consent Framework for GDPR now has implemented the IAB CCPA U.S. Privacy Technical Specifications including the 'Limited Service Provider' mechanism, also integrated with Google's 'restricted data processing' capability for CCPA compliance.
"Privacy is a new part of user experience for digital publishers and brands, as the clock ticks down to 1st Jan 2020, we are happy to announce the release of UniConsent CCPA Compliance Solution", said Bruce Dou, the Director of Transfon, "we will support the upcoming privacy regulations and adapt to the new changes."
The solution gives publishers a simple tool to get their website compliant with privacy regulations such as GDPR, CCPA, COPPA. The solution gives back the control and the choice of how personal data can be used to users, it also allows the publishers to get their ad-stack compliant with privacy laws. The solution has already integrated with the major players in the ad tech ecosystem. It provides the analytics and realtime insight about the impacts of the privacy law compliance to the publishers.
The CCPA cookie consent solution by UniConsent includes displaying a notification message to users about how the website is using personal data, a 'Do Not Sell My Data' button and link for users to opt-out. The opt-out signal is passing down the advertising supply chain, so all the parties in the chain would be able to receive the signal and respect the users choice.
UniConsent has prepared the GDPR IAB TCF v2 product and solution and wait for major tech vendors support the v2 signals and join the TCF v2 vendor list, planning to release the IAB TCF v2 consent manager during early the next year.
To find out more about UniConsent, contact us at [email protected]
About Transfon
Transfon was started in the vision of modernising the technology infrastructure for digital publishers and marketers. Transfon has created a series powerful but easy to use products in Transfon Suite for Publishers utilising big data, machine learning and AI technology in combination with cloud computing at system performance, security, data privacy regulation compliance, revenue growth, cost control serving thousands of sites worldwide. Interested publishers and partners are encouraged to learn more at https://www.transfon.com. Follow Transfon on Twitter @transfon.
SOURCE Transfon Ltd
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