Universe Partners With SocialLadder To Provide Complete Brand Ambassador Solution For Event Organizers
SAN FRANCISCO, Sept. 6, 2018 /PRNewswire-iReach/ -- Universe, an event creation and discovery platform based in Toronto, announced today that it has partnered with SocialLadder. The goal of the partnership is to provide a complete brand ambassador solution for event organizers and brands alike to drive awareness and increase ticket sales through word-of-mouth.
Universe is a platform for people to discover and create events all over the world. Over 35k independent and established organizers rely upon Universe for the tools they need to create, sell, promote, and manage their events.
"Our partnership with SocialLadder brings us one step closer to our mission of reclaiming the human connection," said Craig Follett, Founder and CEO at Universe. " At the heart of it all events are social - they are about people connecting in real life. Pairing our event creation and management platform with a powerful social marketing tool empowers our community of organizers to reach more fans, sell more tickets, and reward 'super fans' for promoting events that they're genuinely excited about."
The SocialLadder integration will allow Universe organizers to engage in superiorly targeted influencer marketing, as the ambassadors are authentic fans of the products they share with their network. SocialLadder is 100% mobile and fully integrated with Facebook, Twitter, and Instagram, making it easy for ambassadors to promote events with the click of a button. The ambassador program is a welcome alternative to less socially-focused methods of increasing awareness and ticket sales, as word-of-mouth has been found to be more beneficial in drawing in new customers over time.
"We're thrilled that our partnership with Universe will allow us to bring even more amazing events to our growing ambassador network while meeting our goal of making self-service brand ambassador technology available to festivals, attractions, venues, and events of all types and sizes," said Raavi Iqbal, CEO and Co-founder at SocialLadder.
About Universe
Founded in Toronto in 2011, Universe is a platform for people to discover and create events all over the world. Universe assists event organizers by providing the tools and support necessary to successfully create, promote, and manage their events from start to finish. Following unprecedented growth and acquisition by Live Nation Entertainment in 2015, Universe has expanded to offices in San Francisco, New York City, London, Australia, and Hong Kong.
About SocialLadder
SocialLadder is a mobile peer-to-peer marketing platform that works with many of the world's most prominent events to organically discover key influencers (network is 150,000+ and growing) while incentivizing them to promote and directly sell tickets to their friends. The platform uses a sophisticated system of rewards and challenges to make it easy to manage and create brand ambassador teams. SocaiLadder is a U.S. based startup backed by top investors from companies such as Facebook and Yahoo. Learn more at http://www.SocialLadderApp.com
Media Contact: Jacqueline Madison, Universe, (888) 515-2789, [email protected]
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SOURCE Universe
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