Venzee and Riversand Partner to Simplify Content Distribution for Retail Trade
The strategic partnership enables brands to instantly and efficiently communicate actionable product detail to trading partners to meet the growing demand from consumers for accurate and reliable product information.
TORONTO and HOUSTON, Feb. 21, 2019 /PRNewswire-PRWeb/ -- Venzee Technologies Inc. (TSX-V: VENZ), an advanced platform for the automated distribution of omnichannel product information, and Riversand, a cloud-native Master Data Management (MDM) and Product Information Management (PIM) provider, announced today the formation of a strategic partnership enabling brands to instantly and efficiently communicate actionable product detail to trading partners to meet the growing demand from consumers for accurate and reliable product information.
Rich, detailed, and readily available product information removes consumer confusion, frustration, and disappointment, helping to create durable brand trust and retailer loyalty. In today's rapidly changing retail market, trust and loyalty are more than important, they are the keys to brand relevance and retailer survival.
Riversand's strong product management capabilities integrated with Venzee's modern, peer-to-peer content distribution platform gives brands and retailers the optimal solution to satisfy consumer demand for the rich, detailed content critical to transformation and growth in today's dynamic retail market.
"Venzee's technical and strategic approach to modern retail are well aligned with the advanced, cloud-based architecture Riversand has embraced and provides customers with a future-forward content management and distribution solution," says Upen Varanasi, founder and CEO at Riversand.
"Riversand clients already benefit from access to a unique set of data management capabilities and domain expertise in retail, healthcare, CPG, and energy verticals," says Peter MacKay, president and CEO at Venzee. "Now, integrated with the advanced capabilities of the Venzee platform, Riversand brands and retailers have the tools necessary for seamless, automated distribution of actionable and relevant product content."
As a peer-to-peer platform solution, Venzee, its clients, and its partners benefit from the "network effect." As more use the platform and network nodes expand, the value of the platform for its users grows in value.
"With this strategic announcement, our platform is now available to more than 100,000 clients served through our announced alliances," says John Abrams, vice president of Partner Development at Venzee.
Legacy product content distribution was a poorly synchronized, linear transaction. In today's cloud-connected, non-stop retail market, consumers expect rich, relevant content delivered instantly, anywhere. Legacy content syndication solutions fail to meet the dynamic needs of modern consumers. As an all API, cloud-based distribution platform, Venzee exceeds the content delivery expectations consumers, brands, and retailers demand.
About Venzee
Venzee is a data translation and distribution solution that eliminates inefficiencies in the digital supply chain by delivering consumer-ready product information to retailers via a peer-to-peer network. Powered by our core technology, Mesh, Venzee automates content exchange workflows that increase margins and accelerate revenue. Through a suite of products, we provide customized solutions for enterprises of all sizes, meeting each client's desired level of sophistication and automation. To learn more about Venzee, visit https://venzee.com/
About Riversand
Riversand is a global leader in information management that has a vision of assisting companies to make their data useful, usable and meaningful. Its Master Data Management platform empowers its customers to know their own customers better, move products faster, automate processes, mitigate risks and run their businesses smarter. Riversand's customers, partners and analysts recognize it as a trusted partner, visionary and a leader. For more information, visit https://www.riversand.com/ and follow us @RiversandMDM on Twitter and Riversand Technologies on LinkedIn.
SOURCE Riversand Technologies, Inc.
Share this article