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WBR Announces 2019 eTail Best-In-Class Awards Finalists
  • USA - English

QVC, AllBirds and Fanatics among Brands Nominated for Retail Marketing Excellence


News provided by

Worldwide Business Research (WBR)

Feb 04, 2019, 13:00 ET

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NEW YORK, Feb. 4, 2019 /PRNewswire-PRWeb/ -- Worldwide Business Research, the organizers of eTail West (February 19th-22nd at the JW Marriott in Palm Springs), today announced the finalists of the 2019 eTail Best-In-Class Awards. Launched in 2012, the eTail Best-in-Class Awards recognizes the retailers that have demonstrated excellence in email, search, social media and mobile commerce marketing.

Four new categories have been introduced for 2019 that emphasize the growing role of social media and interactive marketing formats, including Best Influencer Strategy, Best Influencer Strategy and Best Use of Video by a Retailer.

"From viral videos to 'Instagrammable' moments, consumers are increasingly looking for interactive and authentic ways to connect with the brands they love", said Lori Hawthorne, Senior Analyst and Divisional Director for eTail. "The retailers that were selected as finalists are leveraging a multitude of channels in unique brand-specific ways to reach their customers, and we're excited to honor the winners this year in Palm Springs."

The finalists for the 2019 eTail Best-In-Class awards are:

  • Best Breakthrough Start-up:

o    StockX
o    Function of Beauty
o    Curology
o    Healthy Height

  • Best Influencer Strategy:

o    Lamps Plus
o    Sweetwater
o    Swell
o    Surplus RD

  • Best Use of Video by a Retailer:

o    Coffee Bean and Tea Leaf
o    Lamps Plus
o    Eyeconic

  • Website Redesign of the Year:

o    Marriott
o    Prana
o    DXL

  • Best Mobile App:

o    Overstock
o    Chairish
o    The College Store

  • Best E-mail Marketing Campaign:

o    Fanatics
o    Fanxchange
o    Perry Ellis
o    ThirdLove

  • Most Influential Social Campaign:

o    Bioclarity
o    Dealmoon
o    QVC
o    Sweetwater

  • Best Search Engine Optimizer:

o    Tiege Hanley
o    Total Wine
o    Print Syndicate

  • Omni-channel Retail Leader:

o    Lamps Plus
o    Kanuk
o    TechStyle
o    Hibbett Sports

  • Retail Innovator of the Year:

o    Allbirds
o    Casper
o    Kidbox
o    Function of Beauty

  • eTail Visionary:

o    Carters
o    Hibbett Sports
o    Trevco
o    Tuft & Needle
The finalists were chosen by members of the eTail Advisory Board, and the winners will be announced at the eTail West conference at a special awards gala on Wednesday, February 20th, 2019 in Palm Springs, CA. For more information on the event and the Best-In-Class Awards, please visit: http://etailwest.wbresearch.com/etail-best-in-class-awards

About eTail
Launched in 1999, eTail is the longest running event series dedicated to the continued growth and evolution of the online and omni-channel retail industry. Produced by Worldwide Business Research (WBR), eTail is a worldwide series of events spanning North America, Europe and Asia. Unlike other conferences, we believe that what happens at eTail events shouldn't stay there, providing actionable best practices that our attendees can put into practice now and can share within their organizations. For more information, please visit https://etailwest.wbresearch.com/.

About WBR
WBR (Worldwide Business Research) is the world leader in B2B focused conference events. Founded in 1996, the company produces over 100 conferences yearly designed to offer the leaders of emerging and established companies across multiple industries with actionable insights, educational discussions, and networking opportunities to inform and transform how they do business now and in the future. The company also generates custom research to help companies educate the market on the latest developments and best practices. For more information, please visit https://www.wbresearch.com/ and follow us on Twitter @WBResearch.

SOURCE Worldwide Business Research (WBR)

Related Links

http://etailwest.wbresearch.com

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