White Glove Adds Appointments as Its Fourth Guarantee to Further Stand Behind Advisors' Seminar and Webinar Event Performance
Now Quadruple Guaranteed, White Glove educational workshops continue to prove higher return on marketing for financial advisors.
BIRMINGHAM, Mich., Oct. 19, 2020 /PRNewswire-PRWeb/ -- After years of helping professional advisors generate workshop attendance and clients through industry-leading Triple Guaranteed educational workshops, White Glove now offers a Quadruple Guarantee designed to go one step further – tracking and capturing appointment requests before, during and after the workshop. With workshop hosts already benefiting from a Triple Guaranteed performance (registrations, attendees and clients at no risk), White Glove workshops' ultimate role is to help move the needle for advisors. Adding qualified appointment requests onto their list of guarantees was the company's next step toward further supporting its value to its clients.
The ability to offer this robust marketing promise comes, firstly, after years of successfully using third party data to better target and prospect qualified seminar and webinar attendees. Secondly, White Glove has woven more touch points with prospects – like SMS, email and phone communication – into their Done-For-You-as-a-Service (DaaS) Technology platform to confirm interest, attendance and qualifications to more easily and to naturally prompt more appointment requests, even before the workshop. White Glove also trains clients to recognize and effectively act on appointment opportunities throughout each phase of the educational workshop.
In addition to now offering four guarantees, White Glove differentiates from other marketing alternatives in that it is entirely aligned with advisor performance. While most alternatives to White Glove who offer workshop events charge upfront and only ensure a fixed number of registrations, White Glove's appointment request and client guarantee accompanies a performance-based pricing model in which the advisor pays once the workshop concludes. White Glove currently guarantees that at least 20% of registrants will request an appointment, but finds the average number to be more than 60% – with webinars generating an even larger percentage than seminars.
"I want advisors to spend marketing dollars knowing that we are 100% aligned with their performance," says White Glove CEO Evan Kramer. "If they aren't successful, we don't make money. We even organize our employees around the success of the events as well, from sales to operations to marketing...the proof is in the results."
As the marketing solution with the current highest conversion rate among professional advisors, White Glove Quadruple Guaranteed Seminars and Webinars allow clients to create a warm, more human-centric means of growing their practice. Additionally, educational workshops allow advisors to continually establish credibility in their communities. After seeing the impact educational workshops have made on advisors' ability to share knowledge and spark positive change over the years, White Glove is further developing more aided awareness offerings – such as social impression management and podcasts – to help establish advisors as both community thought leaders and micro influencers within their niche.
To learn more about White Glove Quadruple Guaranteed Webinars and Seminars, visit whiteglove.com or call 844-949-9497.
About White Glove
White Glove is a tech-enabled marketing services company that, through its proprietary done-for-you platform, makes it easy for professional advisors such as financial, insurance, estate planning and more to succeed with client-getting strategies, such as educational seminars, webinars, direct leads and appointments, social media management and other digital media. Backed by Quadruple Guaranteed seminars and webinars, advisors pay only for performance. Not only are White Glove marketing services done-for-advisors, but we get better results! Advisors can grow their business without spending extra time booking venues, setting up webinars, generating leads and appointments, following up with workshop registrants or keeping social media channels updated with great content. White Glove's tech-enabled done-for-you programs are meant to be an extension or replacement for advisor marketing departments – doing the hard work and aligning on performance and results. Clients benefit from countless freed-up hours that they can spend on other important things – like their own clients, their family and activities they enjoy – all without sacrificing results.
###
SOURCE White Glove
Share this article