Yesway Selects MTI Digital to Provide In-Store Music and Messaging For Its Stores
Convenience Store Chain Says YES to Custom Music to Enhance the Customer Experience
MIAMI BEACH, Fla., Nov. 5, 2019 /PRNewswire-PRWeb/ -- Yesway, a rapidly growing and innovative convenience store chain, has partnered with MTI Digital to create a custom in-store music and messaging program for its stores. Yesway's customers and associates will hear a unique mix of contemporary, classic rock and country music.
"We are very excited to bring music and messaging to our stores and at our pumps," said Alan Adato, Merchandising and Procurement Manager. "The MTI music program was designed specifically for Yesway and the feedback from our customers and our associates has been overwhelmingly enthusiastic. We found the right partner for this project in MTI Digital."
MTI Digital is proud to add Yesway to its list of select customers," commented Bradley Golden, president of MTI. "Yesway's commitment to quality, innovation and customer service aligns with our goals at MTI, and we are looking forward to being a part of Yesway's continued growth and success."
Yesway is headquartered in Des Moines, Iowa. Yesway appears at #6 on the Convenience Store News "2019 Top 20 Growth Chains" list, was named a "2017 Chain to Watch" by Convenience Store Decisions, is ranked #43 on the "CSP Top 202 Chains" list, and was awarded a Bronze for Loyalty & Advocacy in the 2018 Loyalty360 Customer Experience Awards. Yesway's swiftly expanding portfolio currently consists of 150 stores located in Iowa, Kansas, Missouri, Oklahoma, Texas, Nebraska, New Mexico, South Dakota, and Wyoming. Yesway plans to acquire, improve and rebrand 500 convenience stores in selected regions of the United States over the next several years. For more information on Yesway, please visit the company's website at http://www.yesway.com.
MTi Digital has been in business for over 30 years and operates offices in Detroit, Miami and Boston. The company provides in-store music and messaging to businesses in addition to digital signage and sound system design and installation. The company's website can be found at http://www.mtimusic.com.
SOURCE MTI Digital
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