Absolute Digital Media Explores the Importance of Analysing Web Data
(PRWEB UK) 25 July 2013 -- The article, 10 Interesting Digital Marketing Stats We’ve Seen This Week, published 19th July in Econsultancy highlights the findings of the Online Measurement and Strategy Report 2013. It shows that whilst a quarter of companies don’t have a dedicated analyst for web data, this figure has fallen by 4% since 2012. In stark contrast to this, 14% of respondents stated that they have more than 5 staff dedicated to analysing web data.
The team at Absolute Digital Media create campaigns for a variety of clients across a number of different channels. In order to make sure all campaigns are working to their maximum potential, the specialists place a great emphasis on analysing and monitoring their progress. A representative from the firm shares their thoughts.
“It is slightly concerning to hear of these new statistics, however just because a company does not have a specific employee dedicated to analysing data, does not mean that this is not a task that is shared out amongst staff. Nevertheless it is vital to ensure that analysing data and reviewing your overall strategy should be something incorporated by everyone who takes their online presence seriously.”
Absolute Digital Media is a full service fully integrated digital marketing agency, specialising in a range of services including SEO, PPC, social media engagement, content marketing and web design. Fusing market intelligence with creativity, their aim is to deliver digital campaigns that encourage engagement, focusing on clients unique selling points, seeking out which channels are most effective to communicate them and making sure that they reach the right people at the right time.
Ben Austin, Absolute Digital Media, http://www.absolutedigitalmedia.co.uk, 0800 088 6000, [email protected]
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