Ad Tech Startup Savveo is Chosen to Present with Industry Leaders at Olson’s North by Midwest VIP Marketer Summit
Charlotte, NC (PRWEB) July 29, 2013 -- Savveo, a data and technology solutions provider for the efficient buying and selling of localized traditional media, is proud to announce its selection to participate in the first annual North by Midwest VIP Marketer Summit on July 31, 2013 in Minneapolis, MN.
This exclusive event is presented by Olson, one of the top ten independent full-service agencies in North America. Predominantly known for innovations in digital driven brand building and community activation, its client roster includes Target, Best Buy, General Mills, Pepsi-co, Kraft, Miller Coors, Tivo and many more. Over $10 billion of advertising spend will be represented at North by Midwest, as these senior marketing and media executives debate the evolving landscape, and shifting marketplace.
The speakers list at the invite-only event includes Clear Channel CEO and MTV Founder Robert Pittman, Huffington Post Founder Arianna Huffington, CNN’s Soledad O’Brien and attendees that include senior marketing executives from Fortune 500 firms.
“As a young company, our inclusion in this prestigious conference is an honor and further external validation that we are delivering innovative solutions to the advertising marketplace,” said Shafi Mustafa, CEO and Co-Founder of Savveo. “I’ll share some of our key observations about how digital trends and big data are shaping the future of local offline media during my breakout sessions.”
The title of Mustafa’s talk is “The Big Picture on Hyperlocal: Online Lessons Transforming Offline Media.” It’s both a timely and relevant topic as Savveo is pioneering the utilization of digital data, including online and mobile, to simplify and enhance traditional local ad buying and selling. “The time is now for the meaningful adoption of technology in the traditional media space and we want to be among the companies leading the way.”
To receive additional information, please register at Savveo.com
*About Savveo
Savveo, Inc. is revolutionizing the way local advertising is bought and sold. Savveo provides data driven, technology solutions to enable efficient and effective traditional media campaigns. Savveo addresses the inefficiencies of the $137 billion local advertising industry with cloud based technology solutions that deliver rich local audience intelligence and facilitate the real time buying of local offline advertising. Savveo offers advertisers and media companies easy-to-use products that streamline and better inform the inefficient processes that exist today. Headquartered in Charlotte, N.C., with offices in Silicon Valley and New York, NY, Savveo was founded in 2012 by ad agency executives who had, themselves, wrestled with the complexities of planning and executing local advertising initiatives. For additional information about Savveo, please visit http://www.savveo.com and follow us on Twitter @gosavveo.
*About Olson Agency and North by Midwest VIP Marketer Summit
Olson agency is one of the top ten independent full-service agencies in North America. With deep expertise in advertising, digital, loyalty, public relations and social media, Olson’s list of blue-chip clients includes Amtrak, Bauer, General Mills, MillerCoors, Target, Saucony, Wrigley and many others. Olson’s inaugural North by Midwest VIP Marketer Summit will feature high-profile keynote speakers in the areas of emerging media, entrepreneurship and digital innovation. There will also be a multitude of breakout labs and sessions focusing on innovative media offerings, digital trends and other topics, with opportunities to openly discuss and share key challenges and the latest innovations with the speakers and leading marketers from across the country. For additional information, visit http://www.nxmwsummit.com/
Scott Ledingham, PR MediaNow, http://prmedianow.com/, 613.806.7135, [email protected]
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