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Adam Steiner, Marketing Manager of Subscription Addiction, the Leading Site for Magazine Subscriptions Answers the Question, “Are Print Magazines Dead?”
  • USA - English


News provided by

Subscription Addiction

Jul 09, 2013, 03:00 ET

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Digital editions should not be seen as a replacement to print, instead as an addition, providing an enhanced experience for readers.

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(PRWEB) July 09, 2013 -- Consumers are now spending the bulk of their time online. As a consequence, advertisers have redirected a majority of their focus and dollars to the digital realm. The ironic thing is people still like reading print, in-fact a recent report by the Professional Publishers Association based in the UK stated “96% of tablet owners have read a printed magazine in the last year, compared to the 80% national average.” It is clear that tablet owners on average are more likely to read printed magazines than those who don’t own tablets. The cold hard truth is readership is stagnant and not growing at the same rates of other online competitors.

Adam Steiner, Marketing Manager for SubscriptionAddiction.com states, “Customers are asking for both media formats. They are constantly inquiring when their print subscription delivery will begin and how they can access their content online”. Steiner asserts that print content is the driving force behind digital magazines. His company gives people the opportunity to take advantage of their favorite print magazines at a discounted rate without the subscription hassle, while also utilizing the digital features they love.

The end game is clear, both print and digital magazines are here to stay. Nevertheless, publishers are going to have to dig deep, lower their overhead and provide unique content that once again can only be found in the magazines readers know and love.

About Subscription Addiction

Leading Provider of Discount Magazine Subscriptions Online that sells more than a 1/2 million subscriptions a year to consumers and businesses. Founded in 2007, they look to provide a hassle free shopping experience with exemplary customer service.

For your entire print magazine needs, check out SubscriptionAddiction.com where you can find all of your favorite magazines at a discounted price. To contact Adam Steiner, email him at Sales(at)subscriptionaddiction(dot)com

Adam Steiner, Subscription Addiction, http://www.subscriptionaddiction.com, +1 602-730-4905, [email protected]

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