Adding the accountability of Direct Response Television (DRTV) shown to boost returns while increasing brand exposure.
Romeoville, IL. (PRWEB) July 25, 2013 -- RW Advertising, Inc. has been an agency of record for many top brands and continues to thrive even in a down economy. Direct Response Advertising has been around for decades and continues to be a chosen medium for new products coming to market because of its efficiencies. In the fall of 1984, an herbal product aired one of the first true infomercials on a major cable network. Twenty plus years later, spray-on hair, grills named after boxers, food dehydrators, Turkey fryers, fat blasting miracles in weight loss, business opportunities and alike have both provided great products direct to consumers and have become conversation pieces.
But DRTV has evolved from the a medium used exclusively by previously unknown companies with great products to include adoption by some of the largest brands in the world including Bose, Humana, The US Army, and many others. Direct response allows companies to connect directly with consumers in imaginative ways. This direct communication provides immediate ROI and also increases consumer engagement solidifying the brand and keeping it top-of-mind. DRTV also allows brands to react quickly to the messages they send. The quick feedback provided by DRTV is used to adapt and focus the message to what works increasing consumer engagement. When done properly, the direct to consumer channel integrates beautifully with more traditional branding approaches. For these reasons the DRTV industry has been able to keep growing where more traditional methods of advertising have fallen short.
Since 2003 RW has been a part of structuring TV campaigns for products that are new to the market and for companies looking for measurable results. DRTV provides the ability to build and maintain a brand identity with innovative and trusted products or services. It enables the marketer to spend more time with its customer to explain what separates their product from the others. It allows the marketer to see an instant return on investment while building consumer confidence. Providing a toll free number and website combined with a strong call to action peeks consumer interest. When consumers are interested they respond, which in turn provides instant feedback, and allows for an opportunity to make adjustments on price, offer structures, and messaging.
DRTV is simply broken out into two categories. One being long form or "Infomercials" which are typically twenty-eight minutes and thirty seconds in length. This format tends to lend itself to higher priced items and/or items that take more time to explain. The use of real customers is typically inserted into this format to bring home the message that actual users are benefiting from this product or service and you can too. The other category is called short form or "DRTV Spots" which range from ten second all the way up to seven minutes these days. This method is typically used with lower priced easier to explain items. Both methods provide a "call to action" where the customer is asked to call now or go online today.
The need for accountability of advertising dollars has become critical in today's marketplace. Counting cases at the end of a year for a soda or beer company to find out if the message was right is becoming a thing of the past. True branding in hopes that someone will retain product recall the next time they go to purchase something doesn't work for many in this economy. There's been a shift as of late where major brands are incorporating alternative methods of advertise trying to evaluate a better method of accountability. Running a DRTV campaign enables a connection with the customer through instant feedback, it allows more time with that customer and brings in instant response which is priceless in today's economy.
About RW Advertising, Inc.:
RW Advertising specializes in Infomercials and short form DRTV campaign management. Offering a complete campaign service including TV Production, Media Management, results tracking, CRM and start up fulfillment services RW has adapted to both the client needs and economy. RW has been in the business since 2003 and was just recognized by INC Magazine as one of the fastest growing companies. RW media buying services and award winning production combined with new services is what separates them from the rest. RW’s resume of fitness, kitchen, household, beauty, wellness and business opportunities continues to grow. For more information about its winning solution visit http://www.rwadv.com, email at info(at)rwadv(dot)com or call Sean Ryan at (815) 372-9701 Ext 302.
Sean Ryan, RW Advertising, Inc., http://rwadv.com, 815-372-9701 302, [email protected]
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