Affine Analytics Named in Gartner’s “Hype Cycle for U.S. Healthcare Payers, 2016” as a Sample Vendor in Retail Analytics Vendor for Healthcare Payers
Bangalore (PRWEB) January 29, 2017 -- Value creation for patients is both the goal and an increasingly critical competitive advantage for health care payers worldwide. They are facing challenge to manage funding gaps and improve the care of members within a changing regulatory environment. They need to transform their business models to deliver cost-competitive services that improve patient outcomes and deliver sustainable growth for the organization. Affine believes that the key to their success lies in immediate adaptation to the disruption caused by rising healthcare costs, changing patient demographics, stringent regulations, industry consolidation and empowered consumers with unprecedented digital transformation efforts. This requires the adoption of retail approaches to marketing and customer service.
The lack of analytical insight has resulted in multiple failures in the customer-centric market. Hence, it is by the association with the right analytics partner, healthcare payers can successfully realize this adoption.
“The business impact of payer retail analytics will initially be greatest in commercial lines of business where individual purchasing decisions are made — namely the public marketplaces and multi-carrier private exchanges. In these markets, retail analytics may well prove to be the primary competitive differentiator between those who thrive and those who fail. While government sponsored lines of business that allow consumer choice between private payers (Medicare Advantage and managed Medicaid) have proven to be slightly less volatile, retail analytics will play an important role. In traditional group business, retail analytics will focus less on purchasing decisions and more on prescriptive member support metrics, like next best action.” In Gartner’s Hypecycle.
(Source)
Hype Cycle for U.S. Healthcare Payers, 2016, 1 July 2016, Robert H. Booz et al.
(Disclaimer)
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Yashika Singh, Affine Analytics Private Limited, http://www.affineanalytics.com, +91 80 6569 0996, [email protected]
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