After 70 Years and 4 Natural Disasters Three Brothers Bakery’s 70th Anniversary Embodies and Encourages Small Business Survivorship

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May 8, 2019, Three Brothers Bakery and owners Janice & Bobby Jucker will celebrate 70 years of making memories for Houstonians with 5 different events all on the heels of returning from Washington, D.C. where the owners appealed to lawmakers for policy changes to help small businesses survive natural disasters.

Bobby and Janice Jucker, co-owners Three Brothers Bakery, celebrate the bakery's 70th anniversary and awarded SBA Family Owned Business of the Year - Houston District

Bobby and Janice Jucker, co-owners Three Brothers Bakery, celebrate the bakery's 70th anniversary and awarded SBA Family Owned Business of the Year - Houston District

“Our next decade will focus on growth and advocating for reforms to help more small businesses survive these catastrophic events,” said 5th generation baker, Bobby Jucker.

For most businesses a 70th anniversary would be enough for one day, but for Three Brothers Bakery May 8th, 2019, will be jam packed with 4 different events and a cookie sale.

  • Beginning at 6:30am at their 4036 S. Braeswood Blvd location all cookies will be on sale for 70 cents (excludes dipped decorated and gingerbread men) until closing at 7pm;
  • 9 am – co-owner Janice Jucker shares lessons learned after their business survived 4 floods, a fire and a hurricane on a panel facilitated by the Texas Division of Emergency Management and SBA SCORE at the Westin Galleria;
  • 11:30am - At the SBA SCORE Houston annual awards luncheon the Juckers will receive the U. S. Small Business Administration Award for Family Owned Business of the Year – Houston District at the Westin Galleria.
  • Following lunch the Juckers will host VIPs from the SBA Region office and VISA at Three Brothers Bakery’s Braeswood location with a focus on what it takes to recover from a natural disaster.
  • 4pm – Presentation of proclamations, including one by City of Houston Council Member, Martha Castex-Tatum and a cake cutting at Three Brothers Bakery Braeswood – all are invited as the family takes the opportunity to say thank you to their loyal customer base.

Three Brothers Bakery was on a growth trajectory after adding stores in 2012 and 2014. That growth was put on hold as three floods in less than three years decimated the area they serve in 2015, 2016 and 2017. The last was Hurricane Harvey and proved to be the hardest recovery both physically and economically. The bakery’s recovery efforts did not go unnoticed. After receiving a disaster loan from the SBA, they went on to be given a SBA Phoenix Award for Small Business Disaster Recovery in 2018. While in Washington, D.C. accepting their award, the Juckers met the team from VISA, and it was their story which inspired VISA to put a spotlight on small business resiliency. The bakery can be seen with the launch of VISA’s back to business project – visa.com/backtobusiness.

“Our next decade will focus on growth and advocating for reforms to help more small businesses survive these catastrophic events,” said 5th generation baker, Bobby Jucker.

The Juckers will have just returned from Washington, D.C. where they were hosted by The PEW Charitable Trusts, Flood Prepared Communities project and asked to share their perspective on flood reform plus advocated lawmakers to make changes that could help more small businesses survive these frequent natural disasters.

Additionally, Janice Jucker will be a judge at the National Small Business Week Hackathon 2019 presented by VISA and the SBA. The Hackathon’s focus centers on developing concepts that would help business owners prepare and/or recover from major natural disasters.

“Too many small businesses do not survive these natural disasters, especially low margin businesses such as food and retail establishments. Small businesses are the income stream for 50% of America; we need to make sure they survive and thrive,” said Janice Jucker.

For more information about Three Brothers Bakery, their 70th anniversary, SBA Small Family Business of the Year Award or small business resiliency and recovery after natural disasters please contact Janice Jucker at 713-299-2139 or media(at)3brothersbakery(dot)com.

About Three Brothers Bakery

The traditions of Three Brothers Bakery began in Chrzanow, Poland circa 1825, and were preserved despite the family’s concentration camp imprisonment during the Holocaust. Their miraculous liberation, and subsequent move to Houston, brought Eastern European scratch baking traditions to 4036 S. Braeswood Blvd, 12393 Kingsride Lane, and 4606 Washington Ave where the owners are now proud to call themselves “memory makers who happen to be bakers®.” Perfecting the process for almost 200 years, each day the fifth generation scratch bakers produce mostly dairy-free breads and pastries, cookies, a full line of specialty dessert cakes and pies, as well as custom birthday, special occasion, wedding and groom’s cakes using only the highest quality ingredients.

The Three Brothers Bakery pecan pie was named “the best mail order pecan pie America has to offer” by Country Living magazine most recently in 2016, bakery owner, Bobby Jucker competed in the popular ‘Food Network Challenge’ and has been seen on Food Network’s Outrageous Food. Three Brothers Bakery won “Best Mail-Order Pies 2012” from Bon Appetit, as well as Modern Baking’s “2013 Retail Bakery of the Year” and was part of The Knot’s “2010-2013 Best of Weddings” and “Hall of Fame” picks. In 2013, the bakery won the Jeffrey Butland Family-Owned Business of the Year by the Houston division of the U.S. Small Business Administration. Three Brothers Bakery was named one of “America’s 20 Best Bakeries” by The Daily Meal in 2016 and in 2017 blue ribbon champion at the American Pie Council’s National Pie Championship for their key lime pie in that category, and in 2018, the bakery’s Pumpecapple Pie Cake was featured on BuzzFeed’s ‘Worth It’ web series.

In 2018, Three Brothers Bakery received the SBA Phoenix Award for Small Business Disaster Recovery and encourages everyone to “shop disaster zones” to help small businesses recover after natural disasters.

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