American Banker Audience at Record High
New York, NY (PRWEB) December 03, 2015 -- Fueled by several years of consistent editorial and digital achievement, including numerous awards for journalistic excellence, American Banker will enter 2016 with its audience at record high levels, solidifying its position as the leading resource for financial services professionals.
American Banker, a SourceMedia brand, today serves more than 365,000 professionals in banking and financial services, including visitors to its website and mobile app, subscribers to its email newsletters and daily edition, attendees at its live events, and readers of its research reports and monthly magazine.
Core paid readership – executives who have access to the full range of American Banker’s content – has surged more than 60% across the last decade. The brand’s social media communities (on Twitter, Facebook, and LinkedIn) have collectively grown 40% in the last year alone. And attendance at American Banker conferences grew significantly in 2015 as well, adding scale among both audience and exhibitors.
American Banker’s website, winner of the 2014 Jesse H. Neal Award for Best Website among business media brands, supports the largest share of that audience by far – including all of its paid subscriptions. On this foundation, joining its readers in transitioning to an increasingly digital business environment, beginning in January 2016, American Banker will no longer deliver hard copies of its daily edition.
“We enter 2016 in a position of great strength, with important enhancements to our suite of offerings, and a commitment to asking the smart, tough, relevant questions that illuminate the regulatory, technological and business challenges facing one of the most important industries in the world,” said Marc Hochstein, Editor in Chief of American Banker. “We will continue to develop new approaches to engaging our audience, including rich media, data, research and live events that explore the industry’s most powerful drivers of change.”
Enhancements planned for 2016 include:
- A new digital publishing platform and user experience designed specifically to meet the needs of today’s professional reader.
- American Banker Magazine -- serving 37,000 qualified print subscribers -- will publish 12 issues annually with expanded technology coverage.
- Expanded programs and enhanced formats at American Banker events and conferences covering consequential and emerging sectors like Digital Currencies + Blockchain, Small Business Banking, and Marketplace Lending.
- Newly developed research reports that leverage the unique subject matter expertise of American Banker’s staff in combination with the resources of SourceMedia Research.
ABOUT AMERICAN BANKER
American Banker, a SourceMedia brand, is the essential resource for senior executives in banking and financial services, keeping its users updated on vital developments and focusing sharply on their most important concerns. Financial industry professionals turn to American Banker to stay maximally informed and engage with an authoritative community of analysts, practitioners and innovators through opinion content, research reports, social media, and live events. American Banker Magazine is a monthly print publication of American Banker, focusing on the ideas, the people, and the companies that are changing the way bankers do business.
In 2015, American Banker was the recipient American Society of Business Publication Editors (ASBPE) National Gold award for coverage of how federal bank regulations were preventing Somalis in the U.S. from sending money to their families in the war-ravaged country. In addition, American Banker was honored by the American Society of Business Press Editors for a then-prescient exploration of how Bitcoin and blockchain technology are likely to disrupt some traditional financial services businesses, as well as an in-depth analysis of the turnaround effort that saved a Midwestern bank from collapse.
ABOUT SOURCEMEDIA
SourceMedia, an Observer Capital company, is a diversified business-to-business digital media, marketing services, research and event company serving senior professionals in the financial, technology and healthcare sectors. Brands include American Banker, The Bond Buyer, Financial Planning, On Wall Street, Mergers & Acquisitions, Accounting Today, Bank Investment Consultant, Health Data Management and Employee Benefit News.
Jeannie Nguyen, SourceMedia, Inc., +1 (212) 803-8324, [email protected]
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