Apmetrix Adds Support for 40 New Data Sources to Comprehensive, Cross-channel Mobile Business Intelligence Platform
San Diego, California (PRWEB) April 24, 2014 -- Apmetrix, the leading provider of business intelligence solutions for games and apps, today announced that 40 new data sources have been added to its comprehensive real-time analytics platform. The addition of data from leading sites and applications such as: Comscore, Facebook, Flurry, adjust.io, HasOffers/Mobile App Tracking, Google Analytics and AdWords, Fiksu, Tumblr, Exact Target, Vimeo, Yahoo! and YouTube, among others, will provide publishers and mobile marketers with an unprecedented amount of data to make better, and more informed business decisions about their mobile channel.
In addition to providing a complete 360-degree view of their mobile business, and streamlined data visualization capabilities in one dashboard, the Apmetrix platform includes an automated marketing toolset which allows its clients to better understand user behavior and key sales drivers while increasing user engagement and retention.
In addition to adding 40 new data sources, Apmetrix also recently introduced new features, which include:
- The ability to engage users with unlimited push notifications and emails that can be customized and automated to each user based on their behavior
- Localized push notifications in multiple languages to upsell offers and to drive organic installs at no additional cost
- New segmentation features which allow publishers to create and view unlimited user segments “on the fly” in real time with no processing delay
Apmetrix already connects to many data sources enabling publishers to easily analyze revenue, advertising and social networks in real time. The addition of these new data sources, and features, is the next evolution in becoming the one-stop hub for app and game business intelligence, said Apmetrix CEO Lee Jacobson.
“The mobile app space is becoming increasingly competitive and complex,” he said. “App publishers really want to bring all of their data together in one place and view it in a meaningful way. We provide a number of features and tools that simplify and summarize data that answers complex questions. The Apmetrix platform not only gathers data, but provides the analysis that publishers can use to take action and increase revenues.”
About the Apmetrix Platform
The Apmetrix platform is a next generation, cross-channel analytics platform that delivers a wide array of features, including fully customizable reporting tools that allow developers of all sizes to easily view data from dozens of third party data sources, track unlimited custom events and enable automated push notifications and messaging capabilities.
The platform empowers app publishers to analyze customer behaviors in real time, track in-app virtual items and currencies, view social sentiment and even analyze weather patterns to see what’s really driving revenue. The Apmetrix advanced predictive analytics module forecasts revenues, user loyalty churn, and more, so publishers can quickly determine which networks deliver the right users and best results and gauge the return on investment of ongoing customer acquisition campaigns.
Clients using the Apmetrix Ad Exchange receive an industry-leading 85 percent of ad revenues. Using just one easy-to-deploy SDK, developers can monetize all ad formats to more than 120+ ad partners and networks.
About Apmetrix Inc.
Founded in 2012 by video game and analytics veterans Lee Jacobson and Blaise Barrelet, Apmetrix delivers the fastest, most customizable, real-time analytics, ad and monetization platform for publishers of video games or mobile apps. Based in San Diego, Calif., the company is backed by Analytics Ventures, La Costa Investment Group, LLC, KI Investment Group Holdings LLC and Keshif Ventures LLC. For more information, visit http://www.apmetrix.com, LinkedIn, Facebook or @apmetrix on Twitter.
Lori Scribner, Scribner Communications, +1 (619) 993-1784, [email protected]
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