APT and IRI Form Alliance to Drive Cause-and-Effect Understanding Using POS Transaction Data
Washington, DC & Chicago, IL (PRWEB) July 30, 2013 -- Applied Predictive Technologies (APT), the world’s largest purely cloud-based predictive analytics software company, and Information Resources, Inc. (IRI), a leading provider of innovative solutions and services for CPG, retail and over-the-counter healthcare companies, announced today that they are joining forces to fuel APT’s Test & Learn software suite with IRI’s point-of-sale (POS) data.
Manufacturers and their retail partners are increasingly looking to leverage POS or transaction data to gain insights about their consumers. However, many wrestle with analyzing large volumes of this data to accurately understand in near real time which new programs work, which ones don’t, and which ones can be fine-tuned to maximize profits.
The APT and IRI alliance will further expand the scope of data used for designing and analyzing business experiments. The collaboration will enable CPG, retail and over-the-counter healthcare companies to further distill cause-and-effect relationships in their transaction data and accurately understand the impact of various operating initiatives.
Patrick O’Reilly, President and COO of APT, said, “APT’s solutions have added millions of dollars in value for leading manufacturers and their retail partners. We look forward to working with IRI to enable our clients to use IRI’s POS data to conduct scientific in-market tests.” APT’s cloud-based platform can easily integrate, update, and maintain wide-ranging datasets that enable retailers and manufacturers to make near-real time decisions across various functional areas.
Robert I. Tomei, president of Consumer & Shopper Marketing of IRI, said, “As we strive toward our goal to be the leader in big data for the CPG industry, we are joining forces with best-of-breed provider APT to provide a scaled offering that drives growth for our clients. This new relationship with APT does just that by combining IRI’s powerful data with APT’s cloud-based software to greatly improve innovation for both of our clients. It’s also a nice complement to our existing testing services, including Matched Market Test, Controlled Store Test, Virtual Shopping and New Media Solutions, which help our clients meet their product innovation objectives.”
For more information on APT, visit http://www.predictivetechnologies.com, and for more information on IRI, visit http://www.iriworldwide.com.
About APT
APT is the world’s largest purely cloud-based predictive analytics software company. APT’s Test & Learn software is revolutionizing the way Global 2000 companies harness their Big Data to accurately measure the profit impact of pricing, marketing, merchandising, operations, and capital initiatives, tailoring investments in these areas to maximize ROI. APT’s client portfolio features the world’s best known brands, including Walmart, Staples, Lowe’s, Victoria’s Secret, Hilton Hotels, and others. APT has offices in Washington, D.C., San Francisco, London, and Taipei. Visit http://www.predictivetechnologies.com to learn more.
About IRI
IRI is a leader in delivering powerful market and shopper information, predictive analysis and the foresight that leads to action. We go beyond the data to ignite extraordinary growth for our clients in the CPG, retail and over-the-counter healthcare industries by pinpointing what matters and illuminating how it can impact their businesses across sales and marketing. Move your business forward at iriworldwide.com.
APT Contact:
Catherine Baker
Phone: (703) 875-7748
Email: cbaker(at)aptmail(dot)com
IRI Contacts:
John McIndoe
E-mail: John.McIndoe(at)IRIworldwide(dot)com
Phone: (312) 474-3862
Shelley Hughes
E-mail: Shelley.Hughes(at)IRIworldwide(dot)com
Phone: (312) 474-3675
Cathy Baker, Applied Predictive Technologies, http://www.predictivetechnologies.com, +1 (703) 875-7748, [email protected]
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