Are crowdsourcing companies taking over agencies?
(PRWEB UK) 30 September 2014 -- Recently there has been a discussion on ADVexpress (in Italian) about the increase of companies using crowdsourcing over traditional agencies for content creation.
To summarise the discussions, Anna Cappellini (Head of Strategy) states the following:
“Crowdsourcing companies, like Userfarm aren’t going to replace agencies.
Crowdsourcing projects start with the positioning, that advertising agencies and companies have built together. We then use our crowd to boost the brand project with fresh and engaging video content with outstanding speed, cost and creativity that’s impossible to achieve in any other way.
Either they need real time viral video, an engaging video contest, a large quantity of product reviews, to gain consumer insights, or to create a pilot for a new web series… both brands and agencies always find Userfarm to be the best solution for their needs.”
How can crowdsourcing add value for brands and agencies?
The following states the three main reasons why brands and agencies utilise crowdsourcing companies like Userfarm:
Creativity: With 55k videomakers, coming up with a creative response to our clients’ briefs is easy. Even with the most challenging of briefs, we are always amazed by the creativity of our network. With the additional help of our Production Managers, we can be sure that videos stay within brief, but also encourages creative thinking.
Production time: With many hands on deck, we can produce content in real time. The longest production schedule will be a month! This turnaround is very appealing for clients in need of content quickly.
Quality assurance: With in-house Production Managers, crowdsourcing companies can act as a bridge between the client’s request, and the videomakers output. These seasoned professionals ensure both parties are reading from the same page. This in turn creates content in-line with the client’s needs.
It’s also possible to use direct assignments, rather than an open video contest. This ensures that projects will be given directly to the suitable Pro Filmmaker.
To find out more about Userfarm’s content creation solutions, please visit our client’s page.
Theo Gulland, Userfarm, http://www.userfarm.com, +44 203 432 6273, [email protected]
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