Are You Innovative? Design Ideation Navigates Creative Emergence With Stream Logic
St. Paul, MN (PRWEB) July 31, 2013 -- According to Paul DeVetter, CEO of Design Ideation, "Innovation is an attitude about an approach to doing business and a philosophy about building better experiences. Innovators use imagination to be curious and observant, discovery to try new things and vision to open their minds to a different future. Innovators can see the big picture and know how to create a balance between technology and ideals. Innovation starts in the future and works its way back to the present. It is intuitive to those with experience and vision. For an intuitive organization, innovation means more than using the latest trends and technologies. Intuitive innovation features a unique understanding of the human experience and the influence that design has on creating a better experience."
Businesses have been, for quite some time, trying to figure out how to infuse creativity into their operation to become more innovative. Many have attempted to integrate "creative" or "artistic" talent into the flow with disappointing results. According to DeVetter, "Design Thinking doesn't work that way. Design Thinking is the purposeful rhythm of innovation and the logical inspiration for connecting human behavior to a better experience. It is a learned behavior that utilizes creativity, logic and conceptualization to achieve project objectives. A consequence of visualization and made stronger with intuition, this illusive skill is seen by many as the most powerful untapped asset available to business."
In part, the future of design is linked to advancements in media and visualization technologies and could be defined by the resulting evolution of human behavior and social interaction. Design Thinking is a process. Design Thinking is logical. The process is orderly and relies on clear valid reasoning. The process has a defined purpose or goal. Design Thinking is visual. The process relies on an ability to see or perceive solutions. Design Thinking is creative. The process arranges parts by proportion or relationship. Design Thinking is intuitive. The process becomes intuitive with experience. Successful Design Thinking follows the process diligently. Awareness is the key.
DeVetter maintains, "Design Thinking can be learned by anyone who is motivated to do so. Design Thinking can be applied to any type of business objective. The project is the stream and we navigate it with design thinking. The wind and sail of design thinking is visualization."
With the introduction of Stream Logic, Design Ideation has solved the mystery of Design Thinking and has made it accessible to businesses big and small. Stream Logic is the packaging of design thinking into logical, predictable processes to intuitively manage project objectives. The purpose of Stream Logic is to enable us to become more intuitive with our actions and efficient with our time. Design Ideation has announced the launch of Stream Logic processes to assist in making innovation predictable for the following business objectives:
Creative Visioning
Business Education
Experience Design
Project Management
Content Management
Risk Management
Design Ideation is a professional services and product development consultant business that features design thinking inspired by nature in a unique approach to design and education for product experience, customer experience and patient experience.
Paul DeVetter, Design Ideation, http://www.designideation.com, 651.895.2624, [email protected]
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