Art in the workplace – more of an investment than an indulgence
(PRWEB UK) 26 February 2014 -- Workplace graphics, such as digital wallpaper, supergraphics and glass manifestations can all help to improve productivity as well as making the workplace more welcoming and attractive according to a recent survey carried out by the British Council for Offices (BCO) and International Art Consultants.
Results showed that more than 60% of BCO members who responded agreed that art stimulates creativity. 94% felt that artwork made the workplace more welcoming.
Workplace art has come a long way in recent years and is now likely to comprise bold, high impact pieces that provide a bright, visually engaging environment, as well as supporting the corporate brand.
Large format, high impact graphics need specialised production methods and Signbox’s pioneering Durst Omega 2 UV inkjet printer delivers fine art quality environmental graphics that can be used as powerful displays and contemporary wall coverings as well as innovative privacy screens, banners, blinds and room partitions.
These exciting printing processes have made workplace graphics significantly more affordable than traditional interior styling, but, the survey suggests, the cost of office art installations should really be seen as more of an investment than an indulgence. Mark Catchlove, a director at Herman Miller and an expert in the working environment, points out that it makes sound financial sense to make employees feel as good as possible in the office, and well-chosen art can make all the difference.
The idea that a more inspired workplace can stimulate the senses, boost well-being and, ergo, productivity is backed by expert evidence. Dr Craig Knight, who heads an Exeter University psychology department research group, suggests that ‘not only does office design determine whether or not people’s backs ache, it influences how much they accomplish, how much initiative they take and their overall professional satisfaction’.
Signbox works closely with building owners, architects and designers to achieve an ingenious, yet coherent style, and incorporate the most appropriate materials and printed media and, of course, reflect the corporate brand.
The results of recent Signbox projects within a diverse range of workplace environments have shown that such collaboration is key to maximise the productivity benefits of art installations and that the needs and tastes of our employees are critical to success. Dr Knight’s’s research revealed that staff work 15% more efficiently in an office decorated with art and plants – yet productivity increased by a staggering 30% when they decorated their own office space.
There is real evidence that workplace art and environmental graphics have a significant role to play in boosting morale and productivity. The return on investment will be even higher when staff are involved in its choice.
Sam Gogna, Signbox Ltd, http://www.signbox.co.uk, +44 1784497563, [email protected]
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