Atlanta Entrepreneurs Launch Indiegogo Campaign to “Spread the Love. Stop the Hate.”
Atlanta, Ga. (PRWEB) February 17, 2015 -- Two Atlanta entrepreneurs launched an Indiegogo crowdfunding campaign today to raise the capital needed to develop Liv2BGirl, an app designed to empower and uplift girls in a supportive social network. Founders Tosha Marks and Cindy Abel chose to launch their fundraising efforts on February 17, National Random Acts of Kindness Day, as the unofficial holiday embodies their goal for the app – that it become a place where girls can make a difference by supporting each other.
“As moms, we’ve seen first-hand how social media affects our daughters’ self-esteem, self-worth and perception of the world around them,” said Cindy Abel, co-founder of Liv2BGirl and graduate of Launchpad2X, an exclusive women’s entrepreneurship program. “We knew that there was a lack of social media options for girls that both they and their parents can feel good about. Liv2BGirl will fill that void with a supportive, fun environment, a stark contrast to traditional options that can be damaging and competitive.”
In 2011, Liv2BGirl launched as a website in a pilot program with 500 girls. Based on the success of the site, the founders developed a prototype to move the site’s most successful features into a mobile app. The social network will offer a positive place for girls to share and connect, including virtual hangouts with mentors, groups to discuss interests and issues, spotlights on encouraging stories and rewards for “spreading the love and stopping the hate.”
“I saw how my own daughter was lifted up using the Liv2BGirl website, and I look forward to other girls benefiting from the same experience on the new app,” said Mary Ianniello, mother of a 12-year-old Liv2BGirl beta user.
According to cyberbullying statistics from the DoSomething.org foundation, 68% of teens agree that cyberbullying is a serious problem, and girls are twice as likely as boys to be victims and perpetrators. The free Liv2BGirl app will offer a supportive alternative to popular social networks using language and image filters that help to influence the culture of the site.
“Cindy and Tosha are truly entrepreneurs for social good,” said Liv2BGirl advisor Trish Jones, principal at eMentorConnect LLC and former head of strategy and digital assets for TBS.
The founders expect to raise $50,000 for initial app development during the 45-day Indiegogo campaign. To support this effort, click here, or learn more at liv2bgirl.com.
About Liv2BGirl
Liv2BGirl is a social mobile app where young girls are inspired and rewarded for spreading the love and stopping the hate. The app allows girls to be the game changers of what they love and share it with all of their followers. The app, currently in development, will encourage girls to pursue their dreams and connect in a supportive environment. Stay up-to-date with Liv2BGirl news and events at liv2bgirl.com, facebook.com/Liv2BGirl and @Liv2BGirl on Twitter.
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Tosha Marks, Liv2BGirl, http://www.liv2bgirl.com/, +1 (770) 630-4188, [email protected]
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