Attention AMERICA: Voyagers arrive on the West Coast, distributing exotic flavors in the US
Los Angeles, California (PRWEB) July 10, 2013 -- A "tribe" of epicurean voyagers has arrived in the West Coast of the United States. They say that they want to create meaningful experiences over exotic food, in a world that is technologically driven but woefully short on time for cultural conversations. They want to share their discoveries of exotic flavors with America. This tribe calls itself Zouq.
"I believe all foods tell a story," says Zouq Founder and Chief Executive Officer (CEO) Uzair Anjarwalla. "The foods that we have brought to the United States - our South Asian snacks line - tell stories about South Asia, its people, its intricate cultural tropes, and its intimate relationships," says Uzair.
Zouq's exotic South Asian experience is captured in four multigrain snacks: Fiery Sticks, Golden Lentils, Jubilee Mix, and Curry Crunch.
"Zouq's South Asian snacks are culinary jewels that we discovered while traversing the ancient spice trade routes of the Indian Ocean. Each Zouq snack captures a part of South Asia, a piece of its cultural milieu. Fiery Sticks encapsulates the passion of the Ramayana, Golden Lentils honors Basant - the kite-flying festival that welcomes the onset of spring and harvest, Jubilee Mix is a celebration of the intimacy and colors of a South Asian wedding, while Curry Crunch pays tribute to the intricacy of movement in the classical dance form, Kathak," says Uzair.
Zouq's South Asian snacks are healthy taste-tantalizers for all American families and consumers, free of gluten, MSG, cholesterol, and trans fats. The Zouq promise is to protect the integrity of taste, flavor or freshness will not be compromised despite the long distances the snacks have had to travel to reach the United States. Each culinary narrative is therefore preserved in an environmentally-friendly, grab-and-go recyclable can, equipped with an air-tight lid and sealed pull ring.
Launching on August 15 from California, Zouq's culinary tales are being distributed to Natural and Premium Food stores across the West Coast by Bridgepoint Foods. "It is our absolute pleasure to be associated with Zouq, and the discovery of exotic flavors in the United States, " says Talib Fakhri, CEO of Bridgepoint Foods. "The response and feedback of retailers to the Zouq snacks experience has been wonderful: more and more people want to be associated with Zouq. As we introduce Zouq's products to more folks, our belief and resolve in the journey ahead has never been stronger, and we will continue to be Zouq's proud ambassadors in the United States," says Talib.
"The exploration and discovery of exotic flavors is almost a fanatical passion for Zouq. South Asia is a land of many different cultures, religions, and people. Throughout our journeys of exploration, we were humbled by the breadth of foods, flavors, and spices in South Asia. We want to share our discoveries with America, and we hope America can meet exotic new cultures, foods, and people because of us. We want folks to make space in their fast-paced, tech-driven lives for a meaningful cultural conversation over exotic food," says Uzair.
Ahmed Yusuf, New Tales Interactive, +1 310-961-4586, [email protected]
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