AutoAlert® and The Ready Group Announce Joint Venture, DirectAlert, LLC
Irvine, CA (PRWEB) July 23, 2013 -- Boyd Warner, CEO of AutoAlert, Inc., a technology and training company that provides automotive retailers with a comprehensive solution to identify and communicate existing but unrecognized customer “opportunities,” announced today that AutoAlert has entered into a joint venture with the Boston-based strategic automotive marketing agency The Ready Group, LLC.
The new entity is called DirectAlert™, LLC. DirectAlert will offer every AutoAlert client the ability to tap into a suite of IntelligentMarketing solutions that harness the power of the AutoAlert data.
“Although AutoAlert’s best practice is to ensure that our dealer-clients always rely upon our brilliantly scripted and personalized phone outreach communications to every customer, we were struck by the power of The Ready Group’s ability to communicate offers specific to every customer with a compelling message and beautiful creative that is perfectly aligned with our data set,” Warner said.
“Even more exciting is the fact that the average campaign consists of 3,600 direct mail pieces, yet nets on average a 1400% ROI, which is astonishing,” Warner added.
“Add these additional sold units to the sales board, directly attributed to the IntelligentMarketing campaigns, to the five to 50 additional sales each month based upon AutoAlert’s best practice of communicating customer opportunities via personal calls, and we now have the most powerful sales and marketing solutions available in the automotive data mining and customer retention arena,” Warner said.
Dan Ready, Founder and CEO of The Ready Group, has been providing strategic marketing solutions to automotive retailers, manufacturers and distributors for more than 18 years. He will continue as CEO of The Ready Group while operating as the Chief Marketing Officer for AutoAlert.
More than 2,000 automobile dealerships and more than 25,000 individual users have benefited from added sales, profits, commissions and individualized support and training that come with each AutoAlert installation. Founded in 2002, AutoAlert, Inc. is the first and only company of its kind to offer dealership and enterprise wide business intelligence software, support and training.
DirectAlert shares west coast offices in Irvine, CA with AutoAlert. It also operates from Boston, providing AutoAlert with an east coast presence, as well.
For more information, contact Nathan Warner, Director of Marketing at 949-398-7008 or email Nathan(at)autoalert(dot)com or visit http://www.autoalert.
Jim Leman, Leman Public Relations, http://www.lemanpublicrelations.com, 847-840-0784, [email protected]
Share this article