Award-winning Chili’s Cooking Sauce Line Grows With New Burger Mix-In and Chili Starter Sauces
(PRWEB) June 10, 2016 -- Kettle-Cooked Crafters announced four new additions to their award-winning Chili’s® Grill & Bar Cooking Sauce line:
• Chili’s Honey-Chipotle Burger Mix-In Sauce
• Chili’s Peppered-Bacon Burger Mix-In Sauce
• Chili’s Honey-Chipotle Chili Starter Sauce
• Chili’s All-American Chili Starter Sauce
The Chili’s line, which currently includes skillet, Sloppy Joe and slow cooker sauces, has been widely accepted by grocers and supercenters nationwide. The new additions build on this momentum with sauces that leverage Chili’s Fresh Tex® and Fresh Mex heritage in skillet chili and mouth-watering burgers. Chili’s Culinary Team worked closely with supplier Kettle-Cooked Crafters’ R & D, Consumer Research and Culinary personnel to carefully develop the trademark bold flavors that the brand is known for.
Over $600 million in barbecue and other burger topping sauces are sold nationwide. Unlike typical barbecue sauces, the Chili’s Burger Mix-In sauces create a revolutionary opportunity to mix the sauce into the ground beef patty prior to grilling to create an infused, delicious bold flavor inside the burger, versus simply on the burger. Unique formulation and processing allows the burgers to retain additional juiciness and flavor without crumbling apart on the grill.
The Chili Starter Sauce line aims to offer consumers, who today buy over $650 million of canned chili a fresher and more boldly flavored alternative at home. Similar to other cooking kits, consumers simply add browned ground beef, diced tomatoes and beans to their Chili Starter Sauce and in 15-20 minutes they have a delicious chili with Chili’s trademark quality.
Terry O’Brien, CEO of Kettle-Cooked Crafters LLC, noted: “Our new Chili’s-branded products have been immediately accepted by some of our largest retailer partners. We are proud of this support and hope all Chili’s fans love the bold flavors and convenience our Chili’s line offers.”
Kettle-Cooked Crafters LLC is a Carrollton, TX-based supplier of premium, small batch retail sauces to the grocery, mass merchandise and supercenter channels. The company operates under a sub-licensing agreement with Brinker International, the parent company of Chili’s, for the Chili’s brand name in its categories. The company’s branded product line includes Chili’s Bold Skillet Sauces, Chili’s Sloppy Joe Sauces, Chili’s Slow Cooker Sauces, Chili’s Chili Starter Sauces and Chili’s Burger Mix-In Sauces. For more information, please visit http://www.chilissaucesathome.com.
Chili’s® Grill & Bar is the flagship brand of Dallas-based Brinker International, Inc. (NYSE: EAT), a recognized leader in casual dining. Chili’s offers a variety of Fresh Tex™ and Fresh Mex favorites at more than 1,550 locations in 31 countries and two territories. In addition to Chili’s, Brinker owns and operates Maggiano’s Little Italy®. For more information, visit http://www.chilis.com.
PRESS CONTACT:
Carol Woodman
214-935-2604
cwoodman(at)kettle-cookedcrafters(dot)com
Eddie Stafford, OneGroup Advertising, http://Onegroupcreative.com, +1 2145150507, [email protected]
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