B>U Announces Merchandising Plan To Promote Their Philosophical Brand To Be Greater Than Yourself For a Greater World
Austin, TX (PRWEB) July 31, 2013 -- B>U is readying for its second phase to promote the B>U philosophy through merchandising of shirts and caps. Founders Matt Evans and Richard May look to canvass their recruited Facebook fans and designers to create a line of men's and women's shirts and caps.
They then look to independent boutique stores to carry the newly created clothing styles to set the brand into the streets for shoppers to look, feel and hopefully purchase.
The latest marketing trends involve the clients who have expressly endorsed the product.
"In our model, the hundreds of people throughout the world who have "liked" us on Facebook show they are fans not just casual observers. We want their input," states Evans.
With those dynamics, B>U plans to reach out to their fans to get their input on what clothing styles to develop. With the current fan base being over 50% female, the initial input has obviously necessitated a clothing line for women.
Currently under development, B>U hopes to launch the newly designed brand in the next several months. In the meantime, shoppers can still find a remaining promotional shirt and cap through their website.
Website BGreaterThanU.com launched in October 2012 with an initial strategy branding the philosophy to be greater than yourself and that a greater self transcends into a greater world.
About B>U:
BGreaterThanU.com offers lifestyle tips and inspirational stories about individuals being greater than themselves for a better world. B>U is their clothing brand to promote the philosophy. For more information, go to BGreaterThanU.com.
Richard May, B>U, http://www.bgreaterthanu.com, 512-588-2488, [email protected]
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