Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

BALANCE Edutainment CEO Dave Room Speaks On ZBook & Augmented Reality's Future Role As A Driving Force For Effective Education, At AR World Expo 2017
  • USA - English
  • USA - English


News provided by

Influence Hill Media

Jun 02, 2017, 08:30 ET

Share this article

Share toX

Share this article

Share toX

Dave Room
Dave Room
Youtube
Youtube

Santa Clara, CA (PRWEB) June 02, 2017 -- In the past 1500 years, the format of books has remained largely unchanged until relatively recently with the introduction of the animated book, more specifically known as augmented reality (AR) books or augmented books, where stories are brought to life with the help of a mobile device app. Animated books change the reading experience; users hover an app over illustrations, transforming them into animations, videos, and virtual reality experiences.

Over the next several years, The book will become an ever-evolving guided and curated pathway through the contextually relevant universe of written word, multimedia, interactions, and experiences.

Post this

In parallel, the US has seen constant crisis within its educational system, with constant disappointing performances in terms of world-wide educational intuition rankings, and studies showing a clear decline in reading among the youth, exasperated by the continuing rise in the amount of digital media and devices providing easy distractions with little educational value.

In comes the counter to these negative social trends in the form of Pacha, the young protagonist in the initial ZBook animated book series, Pachas Pajamas. The series' success in pushing positive educational trends goes hand and hand with the scientific studies done around the positive impact and effectiveness of animated books, with clinical trials showing that augmented reality books increase reading comprehension, expressive vocabulary, and fundamental ability to learn new tasks.

“Over the next several years, The book will become an ever-evolving guided and curated pathway through the contextually relevant universe of written word, multimedia, interactions, and experiences.” – Dave Room

Dozen’s of startups and numerous established companies have rushed to jump into the future of reading with their own attempts at entering the animated book market. From Pacha, ZBook looks to stretch the technology and benefit of its animated book technology and product farther and farther, going into genre’s such as textbooks, non-fiction books, user manuals, cookbooks, and much more.

"Pacha Pajamas: A Story Written By Nature", was the official title for this first ZBook release by BALANCE Edutainment, and it featured over 80 illustrations that when activated using an app, would turn into interactive short animations that instantly caught and kept children’s attention taking them through the strong narrative that is Pacha’s journey. In addition, the impact goes beyond the pages of the book by hitting on current social issues such as environmental pollution and climate change. Combined with appearances by actor/activist/song-writer Mos Def, lyricist Talib Kweli, cultural icon Cheech Marin, and many more strong influences in today’s culture, Pascha’s story accomplished what has been failed time and time again, not only keeping a child's attention but engaging them to want to continue reading on their own outside of the series.

Key to the significance of this ZBook series is also it’s target demographic, which aims for an older and more well versed demographic than that of other market competitors in animated books, which furthers the significance and influence of the ZBook product compared to the rest of the animated book industry.

Balance Edutainment will be showcasing their newest ZBook release Pacha Pajamas, along with its AR App at the AWE 2017 Startup section for AR/VR Entrepreneurs, and as part of their larger product campaign have retained one of the premier national digital media and marketing firms, Influence Hill Media.

Don’t miss BALANCE Edutainment CEO & ZBook Founder Dave Room as he discusses the future of animated books on June 2 at 10 a.m. in the Consumer Track.

About BALANCE Edutainment:
BALANCE Edutainment aims to continue in it's role as one of the most significant and active pioneers in the augmented reality space. With a successful product launch already under it's belt through the ZBook, the company aims to continue it's expansion into different markets, product types, and areas of society that can be positively influenced by the experience, knowledge, and technology that is steadily forming a continuing and expanding foundation of success for BALANCE Edutainment.Dave Room, founder of Balance Edutainment, is quoted as saying “Augmented reality is the future of illustrated print media!”, and this reflects the attitude of the company as a whole, which is constant intelligent application of augmented reality in areas where it had little or absolutely no presence before.

About Pacha’s Pajamas: The Initial Glimpse Into The Power Of ZBook Based Products
Pacha’s imagination is bigger than the Andes Mountains, homeland of her ancestors. When Pacha goes to sleep, the characters on her PJs guide her on dream adventures to learn more about herself and her connection to the natural world. Each story in the series has a different theme and pajamas design. The themes of the first story are connectedness with ourselves, one another, and nature, and the characters on her pajamas are plants and animals. The day before Earth Day, Pacha’s magical pajamas carry her into an epic dream where she’s the central player at a nature festival to save the planet from destruction. Pacha awakens with the inspiration to show the world that we are all connected. http://pachaspajamas.com.

About Dave Room:
Dave’s most important identifier is Melia’s Papa. His teenage daughter Melia is his joy and inspiration. Since receiving a B.S. and M.S. in Engineering from Stanford University, Room has worked on the innovative edge of a number of emergent fields including yield management, environmental performance measurement, intranet development, ecommerce software and renewable energy. In the process, he had leadership roles in several tech startups and a non profit he co-founded called Bay Localize. With the intention to uplift tens of millions of children worldwide, Room co-founded BALANCE Edutainment, co-authored Pacha’s Pajamas: A Story Written By Nature and executive produced the nine-award winning companion album. Dave has coined the term “The Awakening Journey” as a modern alternative to the Hero’s Journey, and is actively participating in the AR/VR for Good conversations. Dave is an Active Dreaming teacher, a SoulCollage® Facilitator and a Green For All fellow. Check out his blog at MeliasPapa.com. Twitter: @meliaspapa.

About Influence Hill Media:
Influence Hill is a leading global communications marketing firm that partners with emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. From Fortune 500 to fast growing startup, our team of creative SEO Professionals & Subject Matter Experts, can quickly develop a successful campaign that will raise brand visibility, increase spikes in online traffic, and drive overall sales & revenue. Influence Hill is a Cre8ation Ventures Accelerator company. . http://www.influencehill.com

John Khainson, Influence Hill Media, http://www.influencehill.com, +1 5107662986, [email protected]

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.