Banter PR Premieres As MOVIEQU's Agency of Record
(PRWEB) June 02, 2015 -- Banter Public Relations has added MOVIEQU, the first and only movie trailer recognition app, to its diverse reel of clients. Dubbed by Business Insider, the “Shazam for movie trailers,” MOVIEQU uses one-touch, sound recognition technology to identify a trailer while simultaneously adding the release date to users’ calendars and showing which friends QU’d the same film. Banter, known for their extensive technology and film PR experience, will be layering both areas for a blockbuster campaign.
Tasked with creating an innovative campaign for the revolutionizing app, Banter joined forces with the app’s founders, Rakesh Nigam and Allison Silver, in 2014 to reach key influencers of the film industry through a grassroots initiative at the New York City Independent Film Festival. Banter’s Managing Partner, Amy Britt, is looking forward to launching the trailblazing app: “It’s exciting and humbling to get a chance to launch a product that’s going to revolutionize an entire industry.” Nigam commented on working with Banter on his new venture, “It’s a breath of fresh air to work with people that understand our vision, where we’re going, and the necessary steps to get us there.”
Banter works closely with its clients to create tailored campaigns that maximize the momentum of their businesses well beyond their launch. The firm’s previous clients have been featured in notable business and technology publications such as Inc., VentureBeat, CNET and Business Insider. Through cultivating relationships with key industry influencers, generating custom content, and integrating social media with media-relations heavy campaigns, Banter ensures their clients return on their investment they can see. With many years of experience helping clients bring their products and services to market, the Banter team consistently delivers “second-to-none” outcomes.
About Banter PR:
Banter is an award winning public relations firm specializing in media relations, content creation, social media and media training. The agency blends creativity, skill and technology to find the most effective approach for each individual client. With years of expertise in the hospitality, lifestyle, and technology fields, Banter brings a strategic approach to each one of their campaigns. For more information visit http://www.brittbanter.com.
Nicole Groysman, Banter PR, http://www.brittbanter.com, +1 (212) 797-0224, [email protected]
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