Bavaria Yachts USA Opens New Motor Yacht Sales Office – Appoints National Sales Director
Ft. Lauderdale, Florida (PRWEB) October 28, 2014 -- Following the highly successful introduction of its sailboat line 3 years ago, Bavaria Yachts USA has opened its first dedicated Motor Yacht Sales Office at Harbour Towne Marina in Dania Beach, Florida. This office will be staffed by full time sales and service personnel from the US, and the factory. Similar to the strategy with sailing yachts, Bavaria Motor Yachts USA is a factory direct model, selling and servicing boats directly to Bavaria owners. “This office will act as our headquarters for our Motor Yacht Division, and new locations in additional key markets are already in the planning stages”, said Kenny Feld, Managing Director of Bavaria Yachts USA. “Inventory models will always be on hand for potential clients and the press to sea trial at our Dania Beach facility”, stated Feld.
Bavaria Motor Yachts USA management has appointed industry veteran, Dirk Boehmer, as National Sales Director to lead its Motor Yacht expansion efforts through the US. Based in the Dania Beach office, Boehmer will manage sales efforts in Florida, as well as lead sales expansion efforts throughout the U.S. “I am extremely excited about this new opportunity. BAVARIA has shown the highest level of commitment in delivering motor yachts in a manner U.S. consumers demand. Additionally, the “Made in Germany” quality is something that US boaters have not yet experienced in yachts within this class”, stated Boehmer. Previously, Boehmer has held various U.S. and international sales leadership roles with Vicem, Cranchi, Bertram, and Sea Ray brands. “We are very pleased to have Dirk on board. His industry experience, both at the manufacturer and retail levels, along with his German language abilities, will ensure a differentiated Bavaria Motor Yachts customer experience in the US market”, said Feld.
Bavaria Motor Yachts USA will be featuring two new Motor Yachts at the Fort Lauderdale International Boat Show from October 30th to November 3rd. The Virtess 420 Flybridge and the Virtess 420 Coupe will be available for viewing and for sale on dock G at Bahia Mar venue. “This is an exciting time for our company. We are enjoying the rising success of the Bavaria brand in the U.S. sailboat market, which allows us to now invest in the motor yacht division to further increase our growing brand presence in the U.S. market”, stated Chris Meyer, Partner in Bavaria Yachts USA.
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About Bavaria Yachts USA
BAVARIA has been one of Europe's top-producing boat builders for 36 years. All BAVARIA boats are built in a single, state-of-the-art factory in Northern Bavaria, Germany. Widely regarded as the most advanced serial ship-building facility in the world, BAVARIA’s construction quality control and efficiency is unmatched in the industry. Bavaria Yachts offers two Sailing Yacht model ranges, the Vision Series (42 and 46), and the Cruiser Series (6 models ranging from 33' - 56'), as well as two Motor Yacht series, the Virtess range (Flybridge and Coupe) and the Sport range (from 29’ to 45’). BAVARIA enlists the collaboration of the top design partners in the industry including Farr Yacht Design, Design Unlimited UK, and Italian designer Marco Casali. In the United States, all Bavaria Yachts are sold and supported through an innovative factory-direct model, which allows owners to purchase premium quality yachts at market-competitive prices, while enjoying direct service from Bavaria Yachts USA through a company-owned network of locations, as well as a wider network of service yards throughout the entire U.S.
Dirk Boehmer, Bavaria Yachts USA, http://www.bavariayachts.com, (786) 879-0170, [email protected]
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