BCBGMAXAZRIA Launches Into Suns with Longtime Collaborator ClearVision Optical
(PRWEB) August 05, 2013 -- Premier fashion brand BCBGMAXAZRIA and eyewear industry leader ClearVision Optical announce their collaboration on a new collection of BCBGMAXAZRIA sunwear.
The long standing, harmonious relationship between the two companies led to the development of the fashion forward sunwear collection, an expansion that provides a new, non-optical distribution channel including BCBGMAXAZRIA retail locations, department stores, sunglass specialty stores, and other specialty retail locations. ClearVision has been BCBGMAXAZRIA’s licensing partner for eyewear and sunwear for the optical category since 2005, designing products sold exclusively by eye care professionals and optical retailers.
“We’re very excited to launch the new sunglass collection and extend our design partnership with ClearVision,” says Lubov Azria, Chief Creative Officer of BCBGMAXAZRIAGROUP. “ClearVision has been a great partner in conveying our message through eyewear, and we respect their expertise and willingness to push this sunwear collection to the next level. Together we have created a chic, sleek, and wearable collection that lets today’s modern woman feel beautiful and good about herself.”
“Our years of experience working with BCBGMAXAZRIA’s creative team has given us a great understanding of the brand’s DNA, pivotal in creating a collection that speaks to the BCBGMAXAZRIA consumer,” says Peter Friedfeld, ClearVision executive vice president. “This understanding, combined with our expertise in designing quality eyewear and suns, has allowed us to create an exciting collection that is glamorous, well-fitting, and sophisticated.”
The 2014 sunwear collection is a fusion of global influences with an “indie rock” edge. The collection includes over 40 styles, featuring iconic branding with distinctive silhouettes. Using elevated materials, unexpected color combinations and unique lens treatments adds a dynamic twist to the collection. Additional designs include architectural details fused with vintage inspired elements, translucent color glamor gels and we put a spin on classics with new proportions. You will also find directional metal finishes and bold color treatments to compliment your BCBGMAXAZRIA looks. We are extremely pleased that our sunwear collection is so Bon Chic and the perfect outfit completer!
The 2014 BCBGMAXAZRIA sunwear collection is expected to retail for $79 - $149 and will be available for preview during Market Week, August 5-7, 2013 in New York City. Contact Peter Friedfeld at 800.645.3733 for details or to make an appointment.
ClearVision Optical also produces eyewear and sunwear for brands such as Cole Haan, Marc Ecko Cut & Sew, IZOD, and Op.
About BCBGMAXAZRIA:
Always on the forefront of fashion, BCBGMAXAZRIA is the premier lifestyle collection for today’s modern woman. Reconciling creativity with accessibility and desirability with wearability, BCBGMAXAZRIA occupies a unique position in American fashion, offering sophisticated, confident designs that take consumers from work to weekend in style.
BCBGMAXAZRIA is sold in over 1,000 points of sale worldwide. The collection is also showcased in in-store shops in top department stores across the globe, including Saks Fifth Avenue, Bloomingdale’s, the UK’s Harvey Nichols and Harrods, Spain’s Corte Ingles, and Palacio de Hierro in Mexico.
About ClearVision Optical
Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, and Jessica McClintock. ClearVision’s house brands include ClearVision Collection, Junction City, Digit, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.
To learn more about ClearVision Optical and its brands visit http://www.cvoptical.com, contact a ClearVision Sales Consultant, or call 1.800.645.3733. Want to SOCIALize? Follow, Like or Visit ClearVision Optical on Facebook, Twitter, Linkedin, Pinterest, YouTube, Instagram, and on the ClearVision Blog.
Alida Almonte, ClearVision Optical, http://www.cvoptical.com/, +1 631.787.1764, [email protected]
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