Bialetti Produces New "Autentico" Web Series Featuring Chef Fabio Viviani

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Thought Bubble Creative

May 15, 2014, 03:45 ET


Rancho Cucamonga, CA (PRWEB) May 15, 2014 -- Bialetti (http://www.bialetti.com), the leading Italian coffee maker and cookware company, announced today the launch of “Autentico” a series of web shorts featuring America’s favorite Italian Chef, Fabio Viviani. These documentary-style videos candidly discuss Italian traditions and debunk what Americans might perceive to be Italian in over a dozen segments.

“For the last four years, Chef Fabio and our team have had many conversations about what is and isn’t Italian, so we thought it would be fun to recreate some of those conversations in short videos,” said Jason Vaske, Director of Marketing, Bialetti. “As usual, Fabio is direct, funny and engaging, yet he delivers little pieces of Italian ‘facts’ in each piece—Authentic Italian, if you will.”

The 40-second to 2-minute Bialetti “Autentico” videos will be released over the next 12 months on Bialetti.com, as well as Bialetti’s Facebook Page and Youtube Channel. Topics touched on are Italians’ perspective on food, Italian coffee 101, what sauces really go with what type of pasta, “fast food” in Italy, and many more. However, there’s a twist to each video; for example, in “Italian" dressing Chef Fabio humorously talks about the fact that in Italy, there is no such thing as Italian dressing – it’s just extra virgin olive oil and balsamic vinegar.

“People who are interested in Italy, its culture, food, espresso or who are traveling to Italy for the first time will really get a kick out of these videos,” said Chef Fabio Viviani, Spokesperson for Bialetti. “If I had to describe the series I would say, ‘Imagine behind the scenes out-takes from a cooking segment, where you get to see and hear very straight forward facts and misconceptions about Italy and Italian culture.”

For more information about Bialetti and its products, please visit http://www.bialetti.com or find us on Facebook at http://www.facebook.com/bialettiusa. To subscribe to Bialetti's YouTube Channel, visit http://www.youtube.com/user/BialettiUSA.

About Bialetti:

Bialetti is an Italian brand of stovetop coffee makers and cookware products that’s bringing a unique combination of current yet accessible Italian design and quality at every price point. Headquarted in Milan, Italy, Bialetti puts a face on the modern Italian’s unique approach to life, with a passion for all things good – style & design, food, friends, family and relaxation. Founded in 1919, Bialetti is most recognized by the “Moka Express.” Today, the company offers an Italian-inspired line of cookware, kitchen tools and gadgets, as well as its wide-range of stovetop coffee makers.

Bradshaw International, based in Rancho Cucamonga, Calif., is a leading marketer of kitchenware products and is the licensee for Bialetti in the USA.

Norma Kelly, Thought Bubble Creative, http://www.bialetti.com, (818) 509-0575, [email protected]