Blackwood Productions Launches New Press Release and Social Media Management Package
San Clemente Ca. (PRWEB) July 15, 2013 -- Following the success of its WebWorks technology, leading internet marketing firm Blackwood Productions has introduced a new Social Media and Press Release Management package. The launch came several months after the company’s analysts examined the trends affecting the future of online advertising and concluded that an optimal mix of SEM and social media engagement is important to success.
Robert Bibb, CEO of Blackwood Productions, advised companies that want to expand their internet presence to develop a well-rounded plan involving well-executed search engine promotion combined with social media marketing.
“Business owners who overlook one aspect in favor of the other will not succeed going forward. That is why we are introducing a new Social Media and Press Release Management package to complement our search engine optimization (SEO) packages,” Bibb explains.
The package starts at $399.95 a month and entitles the client to a host of services, including social media engagement and press release distribution. It also gives clients access to tools that make the integration of sweepstakes and contests promotions possible on social media platforms like Facebook. The objective is to expose a client's website to multiple internet marketing channels, increase social media fans and followers, and ultimately drive up conversion rates that turn visitors into paying customers.
One important aspect of Blackwood's new Social Media and Press Release Management package is news release creation and distribution. Blackwood Productions will write and distribute a news release on the client’s behalf and circulate it through hundreds of media outlets, with the goal of developing interest, attracting traffic and ultimately yielding a return on investment.
The package likewise integrates Facebook and Twitter engagement and email marketing, to name a few features. It is highly customizable depending on the client’s requirements. In many cases, several different marketing channels are deployed to get the best results. Bibb draws up a scenario. “For example, we might write and distribute a press release promoting a special offer in order to drive traffic to the client’s Facebook page, which has a fan gate that requires the visitor to ‘like’ the page in order to access the offer. We then capture the visitor’s email details and engage him over a scheduled period using a predetermined auto responder, delivering information that is relevant to his interests based on his segment profile. This helps develop trust, motivate, and generate referrals that ultimately lead to sales. We may implement several digital marketing cycles like this daily, weekly, or monthly, depending on the requirements. The key is to always have something going on for the client—to keep generating a buzz. ”
Analysts are convinced that a combination of the company’s WebWorks SEO package and its new Social Media and Press Release Management package will allow competitive websites to dominate their respective niches'.
“Our goal is to help our customers develop websites that stand with a foot firmly in both worlds—a website that is optimized for search engines and is also easy to share through the most popular social media formats,” Bibb adds.
Blackwood Productions has been a leading search engine optimization firm for over a decade, best known for its much-lauded WebWorks technology, which comes in three types of pay-as-you-go packages. WebWorks Reciprocal package is the most basic and can be tried free for two months, making it perfect for clients who want to dip their toes into the system before signing up for a paid version.
The best-selling WebWorks Local package, meanwhile, is for websites that want to rank higher for geo-specific keywords and attract visitors from a specific state or city. Larger companies looking to attract visitors from all over the country often take the third package, called WebWorks National.
Both Local and National packages come with regular ranking reports and premium directory listing, among many other perks. Clients are given a user-friendly control panel from where they can adjust particular factors in their SEO campaign as well as analyze the campaign’s progress. Blackwood Productions sends them bimonthly ranking reports and a monthly link report with key indicators.
“The best formula for success is to combine one of our WebWorks SEO packages with our Social Media and Press Release Management package,” Bibb explains. “This delivers better results than using just one technique alone.”
Blackwood Productions can be reached at 1.877.823.1543 and at http://www.blackwoodproductions.com.
Robert Bibb, Blackwood Productions Inc., http://www.blackwoodproductions.com, 3049331944, [email protected]
Share this article