Blue Ice Vodka and Little Guy Worldwide Launch 2015 Marketing Campaign & Teardrop Trailer Giveaway.
Los Angeles, CA (PRWEB) March 10, 2015 -- Blue Ice Vodka, the #1 selling premium American potato vodka, today announced their partnership with Little Guy Worldwide, the #1 selling and most popular teardrop trailer manufacturer in the world. The partnership is in the form of a contest where a $15,000 custom built Little Guy Teardrop T@G Trailer, wrapped with Blue Ice Vodka’s brand, will be the grand prize.
Blue Ice Vodka is taking a grassroots approach to their marketing efforts by tapping into the popularity of retro teardrop trailers in America to enhance brand awareness, attract new consumers and excite their image. This isn’t your ordinary teardrop trailer, however. Little Guy Worldwide created the ultimate traveling vodka bar, complete with a sink, electric ice-chest and even a Kitchen Prep built-in blender to make frozen vodka cocktails. There’s a back lit display shelf to showcase Blue Ice Vodka’s signature blue bottles, a DVD player, weatherproof sound system and two (outdoor) flat screen televisions. At night the camper looks more like a spaceship with an iridescent blue hue emanating from the undercarriage. Inside you’ll find a third flat screen television along with an air conditioner, queen size bed and plenty of storage. Also included is an attachable shelter awning designed by Paha Que Wilderness.
“We are extremely excited about our partnership with Little Guy Worldwide,” said Thomas Gibson, President of Blue Ice Vodka. “We are proud of our American brand and believe Little Guy represents everything we stand for: Handcrafted. Premium. Made in America.”
“We will travel the country with our mobile vodka bars and weave ourselves into the fabric of America, hosting events and introducing our product to consumers on a more personal level. I think our teardrop campers create a unique experience, which is what people want,” said Diana Kuen, Manager of Strategic Partnerships for Blue Ice Vodka. “Our campers stop traffic and draw a crowd wherever we go. The fact that we’re giving one of them away makes this partnership even more exciting!”
Little Guy Worldwide designed two T@G party trailers for Blue Ice Vodka. One will be wrapped to represent their flagship premium Blue Ice Potato Vodka, while the other will represent their millennial focused “G” line, offering a traditional, as well as, flavored vodkas. Dr. Wraps, of Canton, OH, is wrapping each camper with custom eye-popping graphics.
“Our partnership with Blue Ice Vodka is fun and bolsters our audience reach outside our typical camping demographic. It also gives us an opportunity to showcase our custom craftsmanship, which certainly separates us from all others in the industry. If you can dream it, we can build it,“ exclaimed Chris Baum, COO of Little Guy Worldwide.
Blue Ice Vodka will be giving away one of the campers on Nov. 27th, the day after Thanksgiving on “BLUE” FRIDAY. Enter to WIN the ultimate vodka party trailer at GoLittleBlue.com. Must be 21 to enter and a legal U.S. resident. No purchase necessary.
About Little Guy Teardrop Trailers
Teardrop trailers evolved after World War II, and were originally constructed with materials obtained from surplus markets. The chassis were made of steel U channel or from round steel tubing, and the wheels came from Jeeps that were salvaged from sunken ships. The exterior skins were usually made from the wings of World War II bombers. The trailers were designed to be practical and aerodynamic – very much like the iconic teardrop trailers of today. What’s old is new again. Little Guy Worldwide boasts a nationwide and international dealer network with all manufacturing being based at Pleasant Valley Trailers in Sugarcreek, Ohio. More info can be found at GoLittleGuy.com
About Blue Ice Vodka
Blue Ice Vodka (750 ml MSRP $23.95) is a premium American spirit made from Idaho __title__ Win the Ultimate Blue Ice Vodka Party Trailer ] Russet Burbank Potatoes and is produced at Distilled Resources, Inc. in Rigby, Idaho by Master Distiller, Bill Scott. Blue Ice added Blue Ice Organic Wheat Vodka (750 ml MSRP $26.95) and Blue Ice G Vodka (750 ml SRP $17.99) expanding the brand's commitment to premium vodkas reflective of the purity of America's natural resources. Blue Ice Vodka is owned by 21st Century Spirits based in Los Angeles, California. For additional information, visit http://www.blueicevodka.com
DIANA KUEN, 21st Century Spirits, http://www.blueicevodka.com, +1 9493155228, [email protected]
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