Bluefin Media Announces Strategic Partnership with RGM Group
Los Angeles, CA (PRWEB) October 30, 2013 -- Bluefin Media, Inc. (http://www.BluefinMedia.com), announces a strategic partnership with RGM Group. RGM Group is an interactive media firm focused on architecting and delivering high-impact brand experiences to consumers. The company is comprised of three business divisions that collectively offer a complete solution for advertisers and marketers.
These solutions include RGM Exclusive, offering unique access to exclusive sites such as OpenTable, MenuPages and JustLuxe.com; RGM Alliance, a private collection of premium publishers offering high-impact and data-rich targeting capabilities across web, video and mobile platforms; and RGM Creative which creates branded content, entertainment and native advertising experiences.
This partnership underscores Bluefin Media’s continued concentration on developing unprecedented consumer engagement and impactful branding solutions.
Bluefin Media and RGM Group mirror each other’s philosophy to consciously select elite partners to enhance the digital branding experience. Both companies commit to producing memorable content, creative branding, consumer engagement and creative online solutions. This approach seamlessly creates a solid connection between Bluefin Media and RGM Group via their collective ability to connect brands with audiences in a meaningful way.
As two of the top leading digital media companies in the world, both have the depth to reach the right audience via various online channels and combined, reach hundreds of millions of people around the globe. With our collective ability to craft one-of-a-kind experiences and create custom branded content, together we ensure that your brand creates a memorable impression… at scale.
"We are excited to be working with Bluefin's collection of sites such as DIY Fashion and DIY Food. We believe these sites will add a lot of value to our food and fashion channels. RGM looks forward to working on many new integrated content opportunities with Bluefin Media,” said Gilbert Gautereaux, CEO of RGM Group.
This strategic partnership agreement will consist of premium digital platforms and new business development, while improving the consumer experience via RGM’s insight-driven targeting solutions to reach that key person. This will allow brand marketers to deliver customizable, premium ads at an unrivaled scale to the most desirable online audiences.
“Bluefin Media has spent the last decade building out a portfolio of lifestyle oriented properties that produce premium original content. With more than 40 full-time editors Bluefin has become a global leader in the digital space, and the recent addition of video production teams located around the country has expanded upon this offering. Partnering with RGM will allow premiere brands to connect with users on a level not available through traditional displaying advertising, and the result is high-impact, meaningful brand development for advertisers”, states Brad Mandell, CEO of Bluefin Media.
Bluefin Media and RGM Group make a powerful and influential online voice that resonates with RGM’s intimate approach to building brand architecture online combined with Bluefin Media’s focus on premium content will collectively usher the next generation of digital advertising solutions and promote powerful brand engagement.
About Bluefin Media
Bluefin Media was incorporated in 2003 under the name of Brand Technologies by the founders of Rawhide Internet Services (one of the top 10 SEO/SEM companies in the world that was sold to Exact Advertising in 2003). Only recently was the name changed to Bluefin Media to reflect the true nature, and spirit of the business. The company currently consists of three networks. There is GossipCenter Network (entertainment news), Fashion First Media (fashion), and Global Food Media (food). In addition, the entertainment news and fashion sites all have Hispanic versions with their own original content catering to the given demographic. Bluefin Media also produces over 200 videos from its studio a month.
Bluefin is ranked in the top 25 companies on the Internet (Quantcast 2013), and in any given month has over 50 Million unique visitors from around the world.
To learn more about Bluefin Media, and what it can do for your company, please visit http://www.bluefinmedia.com.
Contact: Sophia Fisher, Director Marketing/Public Relations
Sophia(at)bluefinmedia(dot)com
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Sophia Fisher, Bluefin Media, 419.873.6600 Ext: 6428, [email protected]
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