BNP Media Announces New Executive Leadership Roles

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CXO and CVO added to BNP Media’s executive leadership team

BNP Media announced the promotion of two senior members of the management team to new executive leadership titles that reflect the organization’s strategic move to bring a more unified approach to sales, marketing and media/event production. The announcement was made by BNP Media Co-CEO, Tagg Henderson. The appointments are effective immediately.

New business roles, reporting to Henderson:

Darrell Dal Pozzo is named Chief Experience Officer. In his new role as Chief Experience Officer (CXO), Dal Pozzo will be the Catalyst-Designer-Orchestrator and Champion enhancing all products and services company-wide, with a laser focus on online development and marketing. He is overseeing all products and services of the business, ensuring a consistent and quality experience for customers throughout. Dal Pozzo began his career at BNP Media in 2010 as a Group Publisher overseeing the brands Quality and Appliance Design. Moving into a Senior Group Publisher role, Dal Pozzo added nine more media brands to his wheelhouse and spearheaded the launch of The Quality Show ( He worked to lead these brands to new heights, introducing innovative programs and simplifying sales processes. Prior to BNP Media, Darrell held various digital sales/management roles at Reed Business and Cahners Publishing where he implemented cutting-edge digital solutions during his tenure. Darrell Dal Pozzo is based in BNP Media’s Troy, Mich., headquarters and can be reached at

Scott A. Wolters is named Chief Events Officer. Wolters has led the BNP Media Conferences and Events business since 2009. Under his tenure, the BNP Media events division has seen record-breaking revenue growth, positioning itself into a pivotal role in the future path of the company. Wolters’ new role as Chief Events Officer (CVO) is a direct result of a proven track record growing profitable event divisions including new launches, acquisitions, staffing, policies and procedures, financials, industry standards and productive teams. For more than 30 years Wolters has been involved in managing, coordinating, producing, buying, launching and developing tradeshows and conferences. Wolters has built and grown three event and conference division teams for three different B-to-B media companies. In his role as Chief Events Officer, Wolters will continue to grow and expand the BNP Media events division’s impact on the business. Scott Wolters is based in BNP Media’s Deerfield, Ill., office and can be reached at

"At BNP Media, we have extraordinary talent that work together every day to connect our customers to their customers through superior content, marketing programs, research and events. Darrell and Scott are true leaders among them that have the experience, determination and innovation that propels our business to new levels,” said Henderson. “As quickly as the media business moves today, we see no better time than now to expand their impact and further strengthen the power of our data and event business.”

About BNP Media:
BNP Media is North America’s largest privately owned business-to-business media companies serving industry professionals across 50+ industries through magazines, custom media, e-newsletters, websites, conferences, events, continuing education and market research. BNP Media is committed to helping professionals across the world succeed in business by providing superior information. Founded in 1926, BNP Media is a fourth-generation, family-run business headquartered in Troy, Michigan with regional offices around the country. To learn more, visit

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Kristine Wyatt
BNP Media
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