Bond No. 9 Launches a New Fragrance, Hudson Yards
(PRWEB) April 01, 2014 -- At Bond No. 9, the dedicated mission of the company is to map the entire City of New York with different floral perfume scents. Most recently, Bond No. 9 has released Hudson Yards, a new fragrance to celebrate spring. This new floral perfume scent is a luminous mélange of dewy petals piled upon petals. It starts with a lush, attention grabbing lily of the valley, mingled with fresh and innocent freesia and piquant pink peppercorns. And when the senses are awakened, it smoothly transits into its middle range notes - a dewy bouquet of peony buds and Bulgarian rose, made even more intoxicating with the addition of wine-like lychee. The enduring base notes - woody-citrusy orange flower, iris absolute, and white musk - serve to keep Hudson Yards afloat.
For the spring 2014 fragrance, the focus has been placed on a specific, genuine neighborhood that has yet to exist, or more precisely is in the process of being built right now. Hudson Yards is that ginormous swath of Western Midtown. Bordering on Chelsea and Hell’s Kitchen, it’s also close enough to the Hudson River to catch a whiff of waterway. Currently under construction, Hudson Yards is being transformed from a gritty parking lot for the trains that feed Pennsylvania Station into an honest-to-goodness future-world. Imagine a network of sleek, slim skyline-altering buildings soaring into westernmost Midtown’s air space, which until now were woefully lacking in high-rises. Imagine a mini-metropolis of ultra-modern apartment buildings, accompanied by a complex of offices, cultural venues, a luxury hotel, shops and markets, a self-contained boulevard, a subway station (for the extended No. 7 line – a way to tell that one is still in New York), and a ferry terminal. New York’s semiannual Fashion Week may well decamp here, too, turning this swath of Manhattan into a fashion hub. And all of this will rise up like a multifaceted gemstone in an unexpected setting of urban greenery and parkland. The parks and strolling lanes aren’t afterthoughts. They’re part and parcel of the Hudson Yards ecosphere.
When construction is complete in a few years, Hudson Yards will surely set the tone and pace for the future of urban landscapes worldwide. That’s looking at the big picture. But this urban work-in-progress has already been an inspiration for Bond No. 9, as the spring 2014 offering is all about fresh, new beginnings. The bottle had to be out-and-out futuristic, which meant that only one color would do: contemporary, near-neon, iridescent chartreuse. It shimmers, too, as the glass surface is laser-etched with an overall network pattern of the Bond No. 9 circular signature token. Held up to the light, it reveals almost lace-like glimmerings of transparency. Around the neck, to resemble the petal-like composition of the floral scent, rests a ripening cloth flower blossom in matching chartreuse - amazingly like the green fantasy rose that James Joyce imagines in A Portrait of the Artist as a Young Man.
To learn more about the newest Bond No. 9 fragrance and other exciting happenings, please go to http://www.bondno9.com/whats-new
Hudson Yards arrives on counter April 1, 2014. Price: 100ml, $285; 50ml, $200; body silk, $135; candle, $115; liquid silk, $95; refillable pocket spray, $95.
About Bond No. 9 New York
In business for ten years, Bond No. 9 is an edgy downtown perfumery, committed to designing artisanal scented evocations of the neighborhoods and streets of New York - from Riverside Drive to Chinatown to Coney Island. A fantasy thoroughfare, Perfumista Avenue, has even been concocted where everyone wears a mesmerizing floral scent. Bond No. 9 has a dual mission: to restore artistry to perfumery, and to mark every New York neighborhood with a floral fragrance of its own. Each fragrance represents a specific downtown, midtown, or uptown locale or a city-wide sensibility. An impassioned client base advises the company on which parts of town they’d like to see next as part of the collection. What Laurice Rahme is doing, is scenting the entire island. To find out more about Bond No. 9 and their collection of fragrances, please go to http://www.bondno9.com/
Lisa Rediker, Bond No. 9 New York, +1 (646) 284-9015, [email protected]
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