Boston Ad Agency Small Army Steps Up to Offer Nonprofits Pro Bono Session to Discover the Moral of Their Story
Boston, MA (PRWEB) July 31, 2013 -- Small Army, a 10-year-old advertising agency based in Boston, has stepped up to offer nonprofits a half-day session to discover the moral of their organization’s story, pro bono. The “moral of your story” approach is used as the foundation for Small Army’s client communications, which includes GE, Finagle a Bagel, Northeastern University, Reebok and others. Once Small Army finds the moral of an organization’s story (its soul), it ultimately drives all communications from advertising to media placements to social media conversations and recruiting.
Nonprofits can apply for a pro bono session via http://www.smallarmy.net/work/giving/. Along with helping nonprofits discover their moral, the agency team will discuss ideas on how that moral can be applied to communications. The sessions will begin in September.
“We've discovered that the best way for a brand to tell its story is to start by discovering their moral,” said Jeff Freedman, CEO and Founder of Small Army. “Many nonprofits don't have the time or money for such an endeavor. That's why we're stepping up.”
“Small Army cared enough about our brand to ask us how we felt,” said Robert Lewis, Jr. VP, Programs, The Boston Foundation and Founder/CEO of The Base, who has worked with Small Army as a nonprofit client. “Our discovery session allowed us to talk through our emotion, to be authentic and get to the soul of our organization.”
“That moment of realizing our moral, the heart of who we are, was invaluable,” added another nonprofit client, Wayne Ysaguirre, CEO, Associated Early Care & Education. “By calling out our moral, we could own it.”
About Small Army
Recognized as one of the leading advertising agencies in Boston, Small Army works with a range of national and local brands to tell stories that build relationships with audiences. Their stories are told in traditional advertising channels, non-traditional media, social media and any other place that audiences are most apt to engage. At the foundation of each story is a core belief that both the brand and the audience share - the moral to the story. Small Army has been creating successful stories since 2002 for brands such as GE, SolidWorks, Seaport Hotel, Reebok, Emerson Hospital, WGBH, GymIt and DirectTire. The agency is also responsible for the national annual cancer fundraising event, Be Bold, Be Bald!, through its non-profit, Small Army for a Cause. For more information, visit http://www.smallarmy.net.
Rebecca Sullivan, Small Army, http://www.smallarmy.net, 781-326-1996, [email protected]
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