Broken Shed Vodka Announces Strategic Partnership With Rum Co. of Fiji

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Leveraging Broken Shed’s Accomplished Sales Team, the Collaboration Will Expand Distribution for Rum Co. of Fiji in the U.S.

Broken Shed Vodka (http://www.brokenshed.com), a super-premium and award-winning vodka made in New Zealand, is pleased to announce a partnership with Rum Co. of Fiji (http://www.rumcooffiji.com), an exciting and premium rum brand from Fiji that has won over 100 international awards across numerous competitions since 1980. The newly signed partnership, effective December 1, 2020, will allow for Rum Co. of Fiji to expand their USA distribution in California via collaboration with Broken Shed’s talented, dedicated and passionate sales force.

“At Broken Shed, we pride ourselves on the strong and experienced sales team we have built. We approach the market with innovative strategies and well-defined focus in all of our markets,” says Steve Bellini, President of Broken Shed Vodka. “We look forward to a strong partnership with the award-winning Rum Co. of Fiji. We are confident that this collaboration will benefit us all, especially in consideration of the rapidly-changing landscape in the spirits industry.”

Both brands are excited to expand distribution, increase their offerings to trade and provide customers access to world-class premium spirits. Under this agreement, each company remains independent while using the expertise of the Broken Shed team to promote the combined portfolio of brands in the U.S. Broken Shed Vodka and Rum Co. of Fiji are distributed in California by Young's Market Company.

“This is a really exciting partnership and opportunity for us and our brands” says Heath Baker, Head of International Alcohol. “We are already seeing good success in California and we have confidence that through our partnership with Broken Shed Vodka, and their strong sales expertise, we will continue to build on this success and grow our distribution base even further across California so that more consumers can experience our award-winning rum from Fiji.”

Broken Shed Vodka has also held a partnership with Southern Distilling Company, one of the largest American craft distilleries (http://www.SouthernDistilling.com), since 2019 to promote their premium Southern Star product line, including Double Shot Bourbon Cream Liqueur, The Standard Straight Bourbon Whiskey, and Double Rye Whiskey in MS, AL, VT, ME, NC, MI, and CT markets.

About Rum Co. of Fiji:
Rum Co. of Fiji is built on an ethos of authenticity, craftsmanship and passion and draws its inspiration – and their identities - from their Fijian heritage and culture. Their Bati and Ratu Rums (Bati being the Fijian word for Warrior and Ratu, Fijian for Chief) are hand-crafted in Lautoka, Fiji by award-winning Master Distiller & Blender, Liam F. Costello together with Rum Co. of Fiji’s passionate and dedicated distillery team. The rums are made from hand-cut sugar cane grown in Fiji’s rich volcanic soils and distilled using a combination of column and pot distillation methods. They are then filtered through coconut shell carbon to capture the pure taste of Fiji and matured in specially selected ex-bourbon American oak barrels.

Rum Co. of Fiji is owned by Fiji’s leading beverages manufacturer Paradise Beverages, which is part of the Amatil Group. For more information on RUM Co. of Fiji and the Ratu and Bati ranges, go to (http://www.rumcooffiji.com) or follow Rum Co. of Fiji on Facebook, or @bati.rum & @ratu.rum on Instagram.

About Broken Shed Vodka:
Broken Shed Vodka is produced by Broken Shed Limited, a New Zealand company and a wholly-owned subsidiary of US-based Yes Whey LLC. Broken Shed Limited is based in Wanaka, a small lake town in the mountains of New Zealand’s Southern Alps. Distilled, crafted and bottled in New Zealand, Broken Shed is made without any additives; it is naturally gluten-free, free of additives, sugars and GMO. The award-winning vodka was founded in 2009, launched in 2010 in New Zealand, and then launched in the U.S. in June 2012. Started in a ‘broken’ down old shed on Lake Wanaka where the formula was originally crafted and produced, the (slightly) renovated Shed is now used as the brand’s offices. To learn more about Broken Shed Vodka, please visit http://www.brokenshed.com.

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Collin Smith
Colangelo & Partners
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