Bronto Software Announces Availability of New Chapters from “Commerce Connections” eBook
Durham, N.C. (PRWEB) July 25, 2013 -- Bronto Software, the leading marketing platform for commerce, announced today availability of the second and third chapters of its new eBook, “Commerce Connections.”
The new material guides commerce marketers in the fine points of audience engagement and also provides tips and tactics for converting lost revenue opportunities due to abandoned shopping carts into completed sales.
Commerce marketers who download chapters two and three will gain insight into:
• Building better shopper profiles
• Creating relevant messages using customer data
• Using social media, including Facebook and Pinterest, to create engagement
• Improving the user experience to combat abandoned shopping carts
• Examples of successful post-abandonment emails
• Tactics to re-engage consumers
Bronto is highlighting new chapters from “Commerce Connections” each month. Upcoming chapters will address topics such as in-purchase and post-purchase marketing, strategies for re-engagement and how to drive repeat business.
For more information, or to sign-up to receive Bronto’s eBook, “Commerce Connections,” visit bronto.com/connections.
“Commerce Connections”
What: Bronto eBook “Commerce Connections” available for download.
Where: Visit bronto.com/connections
When: Immediately
About Bronto Software
Bronto Software provides a cloud-based marketing platform for retailers to drive revenue through their email, mobile and social campaigns. The platform is used by over 1000 organizations worldwide, including Armani Exchange, Timex, Samsonite and Gander Mountain. Bronto is listed as the leading self-service email marketing provider to the Internet Retailer Top 1000. Bronto is headquartered in Durham, NC with an office in London, UK. For more information, visit bronto.com.
Tom Francoeur, Emanate PR for Bronto Software, http://bronto.com, 617-747-1405, [email protected]
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