Building a Data Strategy at the Big Data Innovation Summit
Boston, MA (PRWEB) June 18, 2015 -- Big Data is on the rise but how well is it catching on? Reports show that although the big data market is set to grow to over $61 billion by 2020, in a recent survey only 27% of organizations considered their big data implementation to be a success.
It seems as though the issue preventing a successful implementation is much more on the lack of knowledge rather than the technology. So, what is it that draws companies to big data if the success rate is relatively low?
Covering analytics as well as the hottest topics within the Big Data landscape, the Big Data Innovation Summit will provide the answers for those looking to make a success of data in their organization.
There is an incredible line up of speakers from the United Nations, IBM, Groupon, Uber, Capital One, Pinterest, eBay, National Geographic, Ford, Airbnb & more. Take a look at the following abstracts for a glimpse of what you can expect.
Using Customer Analytics to Define Retail Strategy
In this presentation, Vice President of Relevance at Groupon, Sri Subramaniam, will give a case-study on how customer intelligence can be used to define the relevance of coupons advertised by Groupon, subsequently driving sales and retail strategy.
Problem Solving Through Analytics
UPS has a proven record in using data and analytics to solve complex operational and customer business challenges. In this talk, Jack Levis, Director of Process Management at UPS will discuss the innovative technologies used internally and externally, and share lessons learned as well as advice for others.
Combining Big Data Analysis & Machine Learning
Big Data and Analytics go hand in hand, but add Machine Learning into the mix and the results can be outstanding. Organizations are always looking for ways to learn more about their clients, and with Machine Learning this is now possible. With this in mind, JT Kostman at Time Inc. has created a new approach to market segmentation, which he will be presenting his findings on.
This summit has been a success year on year, and the event in September will be no exception. Elliot Pannaman, Event organizer, said “It’s fantastic to be a part of such a prestigious summit and to work with some of the key thought-leaders in Big Data” He goes on to say, “There is a real buzz surrounding the Big Data Innovation Summit, myself and the team are excited to host an exceptional event.”
For a limited time only you can use the code DATA200 to save $200 on any two-day passes. Please visit http://theinnovationenterprise.com/summits/big-data-innovation-boston-2015 for more information.
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Innovation Enterprise, a CFO Publishing company is an independent business-to-business multi-channel media brand focused on the information needs of Senior Finance, Operations, Analytics, Big Data, Strategy, Digital, Innovation & Sports executives. Products include IE.Summits, ieOnDemand, ieWebinars, ieWhitepapers & more.
Whether it's delivered online, or in person, everything Innovation Enterprise produces reflects the company's unshakeable belief in the power of information to spur innovation
Nikola Mossop, Innovation Enterprise, http://theinnovationenterprise.com/summits/big-data-innovation-boston-2015, +1 +14158003620 Ext: +1, [email protected]
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