Businesses Vulnerable to Font Misuse; Extensis Reveals Global Survey Findings in New Font Usage Report
Portland, Ore. (PRWEB) December 03, 2013 -- Extensis® today released a new report outlining key findings from a global font usage survey. With more than 60 million fonts activated across the globe daily* and the average collection at more than 4500 fonts*, Extensis conducted the survey to help businesses understand how fonts are used, and expose where hidden font compliance risks may reside.
Extensis surveyed a broad selection of graphic designers and creative professionals. With more than 2,250 respondents from around the world, Extensis uncovered the following top 5 findings:
• More than 50% of designers have had their toe in the font piracy waters- 59% of designers have traded fonts with others and 50% of designers have brought outside fonts into the office
• One third of designers “locate” copies of fonts online without the appropriate licensing
• More than 80% of designers don’t regularly read font licenses, and 78% of designers who do read find them confusing
• More than 60% of designers don’t have a clear understanding of what they can do with the fonts they license
• 57% of designers are not clear on their organization’s font licensing policies
The Conclusion
Extensis concluded from the report that companies who do not have clear font management policies face significant risk for font infringement. Fonts are licensed like any other piece of software, and come with substantial legal implications for misuse. TBS, NBCUniversal and 2012 Presidential candidate Mitt Romney are amongst major brands that have faced infringement cases.
Extensis’ report outlines what businesses can do to solve these problems, including efficient ways to inventory licensed fonts and using a font management solution.
Read the full report here.
About Extensis
Celebrating 20 years in business, Extensis® is a leading developer of software and services for creative professionals and workgroups. Their solutions streamline workflows, securely manage digital assets and fonts, and control corporate typographic branding. Used by hundreds of Fortune 5000 companies, Extensis’ award-winning server, desktop, and web service products include: Portfolio Server® for digital asset management, Universal Type Server® for server-based font management, Suitcase Fusion™ for single-user font management, and the WebINK® web font rental service. Founded in 1993, Extensis is based in Portland, Oregon, and the United Kingdom. For additional information, visit http://www.extensis.com
© Celartem, Inc. d.b.a. Extensis All rights reserved. EXTENSIS, WebINK, Suitcase Fusion, Portfolio Server, Portfolio Flow and Universal Type Server are trademarks or registered trademarks of Extensis in the United States of America, Canada, the European Union and/or other countries. This list of trademarks is not exhaustive. Other trademarks, registered trademarks, product names, company names, brands and service names mentioned herein are property of Extensis or other respective owners.
*Data represents a snapshot of active Suitcase Fusion users during March 2013.
Jim Kidwell, Extensis, +1 (503) 290-0363, [email protected]
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