Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Casual Luxury and Rustic-luxe are Today’s New Travel Trends
  • USA - English


News provided by

The Lodge at Chaa Creek

Aug 30, 2013, 03:00 ET

Share this article

Share toX

Share this article

Share toX


(PRWEB) August 30, 2013 -- An emerging travel trend is good news for both the eco-tourism industry and the environment, according to The Lodge at Chaa Creek, a Belizean eco-resort specialising in comfortable back to nature adventures.

You can enjoy a luxurious vacation without having a negative impact on the environment and people. In fact, a responsible travel industry can, and should, enhance those things.

Post this

“You’re hearing words like ‘rustic-luxe’ and ‘glamping’ now, along with descriptions such as casual luxury, which we coined as our tagline back in 1981 when we started taking guests at Chaa Creek, and while that’s obviously good news for those of us in the eco-tourism industry, it’s also great for the environment,” Lucy Fleming, Chaa Creek’s co-owner and GM said today.
Ms Fleming started The Lodge at Chaa Creek with her husband Mick after farming what was then a remote parcel of land on the Macal River in Western Belize prior to the country’s independence from Great Britain in September, 1981.

According to Ms Fleming, Belize’s unique growth as an eco-tourism destination was an outgrowth of the vibrant new nation’s approach to development and the fact that the pioneers of Belize’s tourism industry were members of that youthful generation concerned about environmental and social issues.

“It was a very exciting time to be in Belize,” Ms Fleming recalls, “Here you had a new nation led by idealistic, relatively young people at the helm, with wide-open opportunities to develop your business as you saw fit. There was no established tourism industry to speak of, and very little in the way of regulations and guidelines. We pretty much made it up as we went along,” she said.

Fortunately, as Ms Fleming describes it, the early tourism businesses were for the most part home-grown operations begun by locals and expats who had a genuine love for nature.

“We settled in Belize because we loved it; pure and simple. It was, and still is, so pristine and stunningly beautiful that you couldn’t help but develop a sense of responsibility towards protecting what makes it so special. Also, the new government was very open to working with those of us developing the tourism industry, so when policies and legislation was being introduced, it was often with the input of those closest to Belize’s natural assets. Government-sanctioned eco-tourism was born,” she said.

In 1981, the former crown colony of British Honduras still had an agrarian based economy with much of the population dependent upon subsistence fishing and farming, as the Flemings and their neighbours were.

Today, eco-tourism drives Belize’s economy as the nation’s biggest employer and foreign exchange earner.

Ms Fleming said that when she and Mick first opened Chaa Creek’s doors, eco-tourism was not yet even a term.

Fast forward to 2013, and today’s travellers are more environmentally aware and concerned about the impact they have on a developing country’s environment and society. Combined with what the Flemings see as a drive to reconnect with nature, more and more people are coming to places like Chaa Creek for their holidays.

And, according to Ms Fleming, they’re not sacrificing quality and luxury to do so.

“We came up with the term ‘Casual Luxury’ as it was the most apt description of what we offered, and continue to provide,” she said, “We built Chaa Creek around a commitment to harmonise with rather than tame the natural environment while providing a high quality experience, so that was the result. Mick would go out of his way to build around a big tree rather than cut it down, so as we added more cottages to the few original ones, Chaa Creek just sort of organically grew into what it is today,” she said.

“Now we’re increasingly hearing descriptions such as rustic-luxe and ‘glamping’; a combination of glamour and camping, and it’s great to see that resonate with people. “We offer fine dining, a good wine cellar, professional Spa, conference centre and the other accoutrements of a luxury resort, but without compromising a commitment towards sustainable tourism and responsible travel.”

Under the Chaa Creek Cares initiative, ten per cent of all room revenue at Chaa Creek goes directly into environmental and social betterment programs, and the resort supports Maya cultural studies and a range of research and education through its Belize Natural History Centre.

“So the lesson is that, yes it can be done. You can enjoy a luxurious vacation without having a negative impact on the environment and people. In fact, a responsible travel industry can, and should, enhance those things,” Ms Fleming said.

“We like to think this is the way of the future,” she added.

The Lodge at Chaa Creek is an award winning eco resort set within a 365 acre private nature reserve in Belize.

ENDS

Mark Langan, The Lodge at Chaa Creek, http://www.chaacreek.com, 501-824-2037, [email protected]

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.