Certain Delivers Must-Have Guide on the Digitization Megatrend and its Impact on Events
San Francisco, CA (PRWEB) July 31, 2013 -- Enterprise event management software company, Certain Inc., announces the latest in a series of complimentary resources designed to aid marketers and event professionals in creating more successful events. This latest guide “Creating Powerful Face-to-Face Events in a Digital World” focuses on the trend of digitization and why now is the time to digitize the events channel. Considered one of the top trends of the decade, digitization is impacting all facets of business as companies strive to take full advantage of the latest digital technologies to outpace competitors and meet the demands of customers.
In the events industry, digitization is changing the way events are delivered and translated into business results. Fully-featured enterprise event management software can utilize information gathered during the event process to build meaningful profiles that enable marketers to direct the attendee experience during an event; and when combined with marketing automation systems, enables meaningful follow up after the event is over.
Events are established channels for advancing relationships with customers and prospects. By many estimates, nearly one-third of the marketing spend is allocated to events. And 45% of senior brand marketers point to events as the top demand-generating tool for their organizations, according to Customer Attainment from Event Engagement, a 2013 report released by the CMO Council.
“By fully digitizing the events channel, companies can fuel attendee engagement and integrate into a larger marketing strategy,” explains Betsy Zikakis, VP of Marketing for Certain. “By using technology to create more personalized, meaningful experiences and connections, the business impact of events is no longer left to chance as greater insight into buying behavior enables companies to accelerate the revenue cycle.”
According to Certain, by digitizing the event channel, organizations can accomplish the following:
- Actively direct attendees to the most relevant sessions, activities, and people.
- Gather a digital trail of valuable preference, interest, and behavioral information from attendee interactions throughout the event lifecycle.
- Improve lead quality, increase sales conversions, and bring events into the revenue cycle.
Certain’s latest guide, “Creating Powerful Face-to-Face Events in a Digital World”, clarifies why now is the time to digitize the event channel, presents the impacts of digitized events on the lead-to-revenue cycle, explains why companies haven’t been able to fully leverage event intelligence, and describes how to bring the benefits of digitization to face-to-face events.
About Certain: Powering Connections, Accelerating Business
Certain provides a complete enterprise event management platform that powers personalized event experiences and enables meaningful connections to accelerate business. Used by the largest corporations, meeting management companies and event producers worldwide, the Certain platform enables attendee management, event branding, social and mobile participation, and 1-to-1 meetings that engage audiences and maximize event value for all participants. With Certain’s proven SaaS-based technology, cross-functional event teams collaborate, streamline processes, and reduce costs to execute flawless events with operational excellence. To maximize the business impact, the Certain platform integrates easily with marketing automation and enterprise systems to deliver rich customer insights as well as event intelligence. Headquartered in San Francisco, Certain has operations and sales offices in North America, Europe and the Pacific Rim. For more information please visit http://www.certain.com.
Michelle Schofield, Certain, Inc., http://www.certain.com, (650) 393-0530, [email protected]
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