Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Chaa Creek Celebrates Belize’s New “Historic” Tourism Figures
  • USA - English


News provided by

The Lodge at Chaa Creek

Apr 19, 2016, 00:00 ET

Share this article

Share toX

Share this article

Share toX

Pristine rainforests filled with ancient Maya temples and exotic wildlife are just some of the attractions drawing visitors to Belize
Pristine rainforests filled with ancient Maya temples and exotic wildlife are just some of the attractions drawing visitors to Belize

San Ignacio, Belize (PRWEB) April 19, 2016 -- The Lodge at Chaa Creek said that recently published figures showing a rise in Belize tourism proves that the best marketing strategy begins with a simple proposition – have an excellent product.

Lucy Fleming, Chaa Creek’s founding co-owner and marketing director, was responding to recently released Belize Tourism Board (BTB) figures showing an historic increase in tourist arrivals during the first quarter of 2016.

people around the world are discovering just how amazing Belize is

Post this

The new BTB figures show an increase of 16.9% in overnight tourism arrivals over last year’s first quarter, with January boasting an increase of 24%, February 18.5% and March by 10% over 2015, with March breaking records for a single month with over 43,000 overnight visitors in a rise that the BTB hailed as “historic”.

“It’s been another extraordinary quarter for the Belize tourism industry,” Ms Fleming said, “And while we acknowledge the excellent work that the BTB and all tourism industry stakeholders have done in marketing Belize, we like to remind the public and our colleagues that what really drives visitors to our shores is Belize itself.

“No matter how well something is marketed, what attracts people at the end of the day is the product itself, and what we’re seeing is that people around the world are discovering just how amazing Belize is.”

Ms Fleming, who is also a past president of the Belize Tourism Industry Association, explained that Belize’s tourism industry was almost non-existent before the little Caribbean country achieved independence from Great Britain in 1981, the same year her small family farm at Chaa Creek opened its doors to guests as the area’s first eco-resort.

With a miniscule marketing budget and no real name recognition or marketing experience, Belize depended upon positive word of mouth to attract visitors, she said.

“Fortunately, Belize’s combination of stunning scenery, diverse geography, beautiful weather and a friendly, multicultural English speaking populace struck a chord with travellers from around the world.

“As travellers, and then the travel media and magazines like National Geographic discovered just how much Belize had to offer, from the Caribbean coast with the world’s second largest barrier reef sheltering over a hundred tiny islands, to the vast, pristine inland jungles containing a wealth of ancient Maya temples and abandoned cities, word got out and we saw the beginnings of a snowball effect.

“You can understand why, when Belize finally began a global marketing campaign, the tagline was ‘Mother Nature’s Best Kept Secret’.

“Fortunately, that’s no longer the case, but what has remained is a national commitment towards protecting the environment and encouraging responsible tourism,” she said.

Ms Fleming stressed that environmental sustainability was one of the main factors driving Belize’s development as a tourist destination, and that this remains true today.

“In the early days many of us were young and idealistic with interests in environmental awareness and social justice. The global green movement was rising, and as members of a nascent tourism industry in a newly independent country in the 1980s we were able to tap into that, learn from mistakes made in other developing nations, and help steer Belize’s tourism industry towards protecting the land we all loved while ensuring it would bring benefits to communities.

“And as a former British crown colony, Belize had a long tradition of and commitment towards democracy, the rule of law, education and health care.

“All those things combined to create the sort of country people felt comfortable to visit. Add in stunning natural features fostering a huge range of activities and you have a recipe for success. Promotion, for us, began as an exercise in letting the rest of the world know that we’re here,” Ms Fleming said.

“Of course, in a competitive global industry, marketing and public relations are critical to success, and Belize’s public and private sector stakeholders have quickly developed impressive skills in these areas as well,” she said.

Now that Belize is on the map and has a reputation as one of the world’s most desirable travel destinations, the challenge, Ms Fleming said, is to ensure that future development continues along the path of environmental sustainability. It’s a direction she said she feels confident that Belize will continue in.

“As a nation, and as an eco-resort, we’ve proven that environmental sustainability can go hand in hand with providing high quality amenities and services, and that this adds to, rather than detracts from, the bottom line.

“As these new tourism figures show, travellers worldwide appreciate that. I’m confident that Belize will continue to attract new and repeat visitors and word will continue to spread.

“No one in Belizean tourism is resting on their laurels, and it’s safe to say that many of us have good reason to feel optimistic about the future,” Ms Fleming said.

The Lodge at Chaa Creek is a multi award winning eco resort set within a 400-acre private nature reserve along the banks of the Macal River in Belize.
ENDS

Mark Langan, The Lodge at Chaa Creek, http://www.chaacreek.com, +1 8777098708, [email protected]

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.