Changing the Adolescent and Young Adult (AYA) Cancer Experience
Los Angeles, California (PRWEB) October 14, 2013 -- Every year, 70,000 young adults aged 15-39 are diagnosed with cancer in the United States alone; this segment has not seen an overall improvement in 5 year survivorship in over two decades. Today, My Bridge 4 Life™ (MB4L), the online wellness network and healthcare content provider, and SeventyK, the non-profit medical charity dedicated to changing the course of Adolescent and Young Adult (AYA) cancer, announced the launch of a new program of education and support services.
"AYA cancer is cancer that affects adolescents and young adults age 15-39. Cancer in AYAs can behave like a different disease than cancer in children or in older adults," said Dr. Leonard Sender, founder of SeventyK. Dr. Sender is board certified both in Pediatrics and Pediatric Hematology/Oncology with professional interests strongly centered on the diagnosis, treatment, and epidemiology of AYA cancer and is Medical Director of the AYA Cancer Program in the Hyundai Cancer Institute at Children’s Hospital of Orange County and UC Irvine’s Chao Family Comprehensive Cancer Center. "As significantly more research is needed to better AYA cancer outcomes, I am hosting the Society for Adolescent and Young Adult Oncology’s new annual conference. The SAYAO Conference will cover topics all healthcare professionals, regardless of specialty, need to know when caring for adolescents and young adults with cancer including AYA issues regarding fertility preservation, survivorship, psychosocial and palliative care."
"As part of the SAYAO Conference, we are proud to launch our AYA Cancer Survival Guide Video and eBook with My Bridge 4 Life," said Dr. Sender. "No content like this exists for AYA patients, caregivers or healthcare providers, for that matter. The only way to get the type of outcomes we want for you is to become fully engaged in the process, and our wellness network provides a complete engagement toolset."
Designed to help patients, caregivers and healthcare professionals navigate the cancer journey, the My Bridge 4 Life Adolescent and Young Adult (AYA) Cancer Survival Guide Video and eBook empower AYA patients with critical information and resources. MB4L Guided Services help patients jump start their treatment plans through professionally developed and reviewed Targeted Tips 4 Life, Survival Guide Videos and eBooks, one-on-one coaching, and a wellness network with lessons shared by other patients who have been there.
"The MB4L AYA Cancer Survival Guide Video and eBook expand our partnership with Dr. Sender and SeventyK," said Roger Holzberg, Founder of My Bridge 4 Life and 9 year cancer survivor. "We are privileged to support the AYA cancer community with the SeventyK Wellness Network and Dr. Sender’s vision of utilizing social media and digital content to create a comprehensive wellness network for AYA patients." Developed in partnership with Dr. Leonard Sender and SeventyK.org, the MB4L AYA Cancer Survival Guide Video and eBook support patients in setting measurable and achievable health goals, empowering them to become fully engaged in the journey from diagnosis to wellbeing. Whether a patient, caregiver or healthcare professional, the MB4L AYA Survival Guide Video and eBook provide the expert insight, knowledge and information needed to help make empowered medical decisions.
To learn more about the MB4L AYA Cancer Survival Guide Video and eBook, visit My Bridge 4 Life Guided Services.
And to learn more about the SAYAO Conference visit http://www.sayao2013.com/.
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About My Bridge 4 Life™:
Since 2009, My Bridge 4 Life (MB4L) has been creating world-class products utilizing emerging technology channels to redefine health and wellness opportunities in our world. MB4L is revolutionizing the patient treatment and information experience. Utilizing emerging technologies and digital media to create healthcare content, products and services that better health and wellness outcomes worldwide, MB4L is dedicated to improving the patient journey. The MB4L Wellness Network is a proven program and proprietary, patent-pending platform that currently supports patients, caregivers and healthcare professionals in over 50 life-threatening conditions. MB4L partners with leading healthcare organizations and foundations to enhance patient community awareness, engagement and interaction. To learn more about MB4L and our current projects, visit the My Bridge 4 Life Portfolio.
About SeventyK:
SeventyK is a 501 (c) 3 non-profit medical charity dedicated to changing the course of AYA cancer. Launched in 2008 by Dr. Leonard Sender, Sarah Sharaf, Ali Ansary, Ryan Panchadsaram and Bruce Their, SeventyK’s mission is to change cancer care by educating patients, families, and their healthcare providers about age-appropriate treatment and the unique needs of the adolescent and young adult (AYA) cancer patient. Unlike pediatric and older adult cancer patients, for over two decades the rate of survival for AYA cancer patients has not improved. SeventyK also offers a free wellness network for AYA patients and healthcare professionals. To learn more about SeventyK, please visit http://www.seventyk.org.
Paula Hoppe, My Bridge 4 Life, http://www.mybridge4life.com, 310-877-0539, [email protected]
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